Sr Brand Manager

Company Description
**CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

**Job Description**:
**The Opportunity**:
As the Sr. Brand Manager for games, you'll be responsible for managing a portfolio of brands, among the different subcategories of cards, family games, kids’ games and others. You'll provide strategic direction across product ranging, price architecture and go-to market approach, to ensure effective, creative, and efficient implementation of Mattel’s category strategies and plans - you'll also partner with the brand owners (licensors) to maximize opportunities across content and retail landscapes.

**What Your Impact Will Be**:

- Development of the **Regional brand strategies** (15 markets).
- Contribute to line creation in collaboration with Global Brand Team (GBT), by proving feedback during the line creation process from BDO to SILR.
- Provide feedback to GBT in assets creations to adequate to regional demand creation needs, getting specific and impactful support.
- Develop frameworks, playbooks & capabilities as well as innovative marketing initiatives with supporting toolkits, grounded on consumer & business insights and collaboration with key markets
- Collaborate closely with the Global Brand Team (GBT) and with other members of the Regional Marketing Team (day to day communication) for effective brand management
- ** Develop marketing programs **and tactics that can be implemented in the region, working with media and communications agencies
- Help define A&P Regional budget
- Contribute to European quotas meetings by monitoring quotas and raise opportunities or risks deviation from regional objectives
- Select and define the line architecture, define pricing and volumes for segment responsibility to deliver against defined objectives
- ** Support markets**:deliver brand expertise, drive actionable business insights, remove barriers to execution, and expedite work with GBT and other global stakeholders
- Work in **collaboration **with countries in the major steps, get constant insights in implementation results, share results with the countries within the region.
- Partner closely with other regional cross-functional teams: Finance, Planning, Digital Marketing, Social Media, Content Development, Consumer Products, PR, Customer Marketing or Consumer Insights.
- Share and guide implementation of country best practice within Europe community and the GBT
- Work effectively within a matrix organization and a virtual team
- Ability to **build collaborative teams** and communicate with impact
- ** Manage relationships across Europe** and with the Global Brand teams, and information flow.
- Monitor performance and work with Local Marketing teams to course correct where necessary
- Partner with the Planning team and Global Brand team to ensure a smooth production and supply process, including administrative tasks for new product lines.
- Analytical skills to identify business opportunities across countries to leverage product portfolio

**Qualifications**:
**What We’re Looking For**:

- Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent qualification
- Demonstrable experience operating in a **Brand Management** role, for at least 2 years
- ** Commercial/marketing experience** within Brand Marketing in Toys, FMCG or Licensed consumer goods
- A track record in coordination and delivery
- Solid financial acumen - must be comfortable with **forecasting**:

- Result orientated, winning mentality, competitive, string will to succeed
- Strategic thinking and tactical skills
- The ability to **design action plans** that can be easily applied
- Proactive problem solver with a creative and **analytical mind-set**:

- Can **build** and maintain strong and collaborative **relationships**:

- Ability to work in a variety of projects (multi-tasking) with aggressive deadlines
- Can influence and communicate effectively at all levels of seniority (up to VP)
- Enjoys working in a fast-paced environment
- Possess a tenacious attitude with a bias for action
- Competitive (**winning**) spirit
- Flexibility for occasional EMEA travel (1-2 days quarterly)
- Fluency in English + European language advantageous but not mandatory
- Multicultural mindset & respectful

Additional Information

**What It’s Like to Work Here**:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our