Director, User Acquisition, Unannounced Title

**Team Name**:
Marketing

**Job Title**: Director, User Acquisition, Unannounced Title

**Requisition ID**: R023810
**DIRECTOR, USER **ACQUISITION**

**LOCATION**:Irvine, CA, Los Angeles, CA, Barcelona, Spain or London, UK

**YOUR **MISSION**:
As the Director, Head of User Acquisition for an unannounced title, you will be the driving force for building and optimizing a large scale, global performance marketing program. You will have the opportunity to architect and drive the program from its inception - from beta and soft launch, launch, and rapid growth. This role will have a thought leadership position inside the organization, playing a key part in building a thriving player base and business for the new game. They will lead and drive critical work to enable the game to be discovered and played by a massive audience base by passionate fans all over the world.

**RESPONSIBILITIES**:

- Lead overall User Acquisition/Performance Marketing for a new title, from pre-launch, to launch, to growth at a massive scale.
- Own User Acquisition strategy development, execution, and scaling for the title that establishes it as a broadly played hit enjoyed by players all over the world.
- Lead pre-launch marketability testing to fine-tune Performance Marketing and set up the program for high volume and high profitability for launch and beyond.
- Lead creative strategy, partnering with internal teams and agencies to develop creative approaches that compel players to try the game.
- Work with internal buying teams and agencies to test and scale media across a broad range of performance media channels.
- Partner with analytics and data science to develop and improve revenue prediction models, key performance indicators measurement.
- Partner with finance to align on a profitability model and reporting cadence that allows investment to scale along with demonstrated program performance.
- Be the marketing leader that aligns stakeholders at all levels of the organization, including company senior leadership
- Analyze player KPIs and business results to inform strategies, drive agile iteration of plans, and double down/scale back on initiatives to grow impact

**PLAYER **PROFILE**:

- 8+ years of experience in User Acquisition or Performance Marketing for a top downloaded game, with a leading game studio, developer or publisher.
- Experience managing large scale Performance Marketing programs, across multiple geographies, with profitable results.
- Demonstrated results managing sizable marketing investments and aligning large cross
- functional teams
- Strong experience leading performance marketing across all stages of a product’s lifecycle, from announce, pre-launch, launch, and large-scale growth
- Expert knowledge of established and emerging performance marketing platforms, as well as how these should be leveraged to drive game discovery volume at scale
- Knowledge of creative strategy, testing and optimization methodologies required for all major performance media platforms
- Knowledge of mobile attribution methods and platforms (e.g., AppsFlyer, Adjust, etc.). Deep knowledge of paid mobile ad media channels (e.g., Facebook Ad Manager, Google UAC, TikTok, AppLovin, Unity, etc.)
- Strong knowledge of the privacy environment on mobile, as well as the measurement frameworks available from Apple and Google
- Success delivering business results, innovative creative, and delighting playing communities
- Understanding of ATL (above-the-line) ad media campaigns and their role in driving 'top of funnel' user interest in conjunction with user acquisition campaigns is a plus
- Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/ partners
- Passion for games and cutting-edge games marketing
- Experience managing direct reports and working with 3rd party agencies - inspiring and empowering leader of teammates they directly and indirectly manage
- Ability to effectively engage, motivate, and influence internal/external stakeholders and all levels the company with exceptional skills in preparing and presenting materials across varying audiences
- Bachelor’s degree in communications, journalism, public relations, marketing or equivalent field.

**OUR **WORLD**:
At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we’ve been creating genre
- defining games for millions of players around the world for more than 30 years. We’re on a quest: bring our dreams to life and craft the most epic entertainment experiences ever. Hard work, iteration and polish go into the Blizzard “secret recipe,” but the most important ingredients come from talented people who share our vision. If that sounds like you, join us.
- The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and respo