Admissions and Marketing Manager

**Raoul Wallenberg International School (RWIS)**
Spain€ 25 000 - € 30 000 per year

**Job type**:

Full Time, Permanent**Start date**:

01 December 202531 October 2025**Job overview**:
**The Opportunity**

This is an exciting opportunity for an experienced professional to contribute to the growth and success of RWIS. As the Admissions & Marketing Manager, you will play a pivotal role in shaping and communicating the school’s vision to prospective families, stakeholders, and the wider community. You will be responsible for overseeing admissions, marketing, and communications, ensuring that RWIS is positioned as a leading choice for future-focused, inquiry-based education in the region.In this role, you will manage the strategic development and implementation of external communications, the school’s digital presence, marketing and advertising efforts, admissions processes, and community engagement initiatives. Reporting directly to the Business and Operations Manager and the Head of School, your work will be instrumental in enhancing RWIS’s reputation and building meaningful connections within and beyond the school community.**Position Scope**

Admissions:
- Develop and implement a highly effective admissions strategy, supported by relevant policies and procedures.
- Serve as the first point of contact for prospective families, providing guidance and support throughout the admissions process, ensuring a high rate of conversion from enquiry to enrolment.
- Organize and lead school tours, open days, and orientation events.
- Maintain accurate and up-to-date admissions data using Veracross and provide regular reports to the HOS.
- Collaborate with academic staff and families to ensure a seamless onboarding experience for new families.
Marketing & Communications:
- Develop and execute a comprehensive marketing and PR strategy to promote The RWIS Way both locally and internationally.
- Manage the school’s digital presence, including website updates, social media platforms, and digital advertising campaigns.
- Act as the “brand guardian” to ensure all materials align with RWIS’s ethos, values, brandbook and communications policy.
- Oversee the creation and review of promotional content such as newsletters, prospectuses, and event materials.
- Actively engage with the local and international media, business, NGO and diplomatic community to position RWIS as their school of choice.
Event Management & Community Engagement:
- Plan and execute events that foster community spirit and promote RWIS to prospective families and partners.
- Oversee the activities of the Parent-Teacher Association (PTA) and act as a liaison between parents and the school.
- Organize fundraising and events in collaboration with the Business and Operations Manager to advance the RWIS mission.
Strategic Development:
- Work closely with the Senior Leadership Team to align with the school’s broader strategic objectives.
- Provide strategic insights on market trends and opportunities to advance the RWIS mission and vision in every way.
- Provide regular reports and proposals for SLT and Board approval.

**Key Performance Indicators (KPIs)**
- Growth in student admissions aligned with annual targets.
- Measurable increase in engagement across digital platforms (e.g., website traffic, social media reach).
- Positive feedback from new families on the admissions process and existing families on school communications.
- Successful execution of community events and marketing campaigns.
- Strengthened relationships with community stakeholders, generating mutually beneficial partnerships.

Qualifications and Experience:
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
- Proven experience in admissions, marketing, or community relations, ideally within an international school setting.
- Strong understanding of digital marketing tools and social media platforms.
- Experience managing events and community engagement initiatives.
- Experience as an international school educator will also be an advantage.
Skills and Attributes:
- Exceptional interpersonal and communication skills, adopting various mediums of communications.
- Strategic thinker with a creative approach to problem-solving.
- Proficiency in Google Workspace and familiarity with marketing and AI tools is highly desirable.
- Fluent in English; additional languages (Spanish, German, Swedish) are a strong asset.
- Ability to multitask and manage time effectively in a dynamic environment.
- Passion for education and alignment with RWIS values.

**How to Apply**:
- A detailed CV.
- A cover letter highlighting your suitability for the role.
- Contact details of at least two professional references.
Next Stages:
- Pre-employment reference checks and criminal record clearance will be conducted as part of our safer recruitment procedures.

Raoul Wallenberg International School is an equal-opportunity employer. We celebrate diversity and are committed to creating an incl