Consumer Experience Executive

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**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT SPAIN IS LOOKING FOR A CONSUMER EXPERIENCE EXECUTIVE**

**Responsibilities**:
**Activation Strategy**:

- Devise and execute innovative consumer activation plans aligned with overall marketing and brand initiatives.
- Collaborate with cross-functional teams to ensure seamless integration of activation efforts.
- Manage the coordination and implementation of all promotional materials.
- Support with the development of the 121-activation strategy to enhance brand awareness and visibility.
- Implement annual and monthly promotional plan.
- Management and development of brand visibility assets.
- Own budget management, optimizing resource allocation for maximum impact.
- Cultivate strong ties with external agencies, guiding the development of engaging campaigns.
- Collaborate closely with internal stakeholders to align activation efforts with organizational goals.

**Stakeholder Engagement**:

- Proactively engage with diverse teams to synchronize activation plans with broader business objectives.
- Communicate effectively with internal and external stakeholders for a cohesive approach.

**KPI Management**:

- Set clear Key Performance Indicators (KPIs) for activation campaigns, ensuring measurable success.
- Implement robust tracking mechanisms to evaluate and report on campaign performance.

**Post-Implementation Reviews**:

- Conduct thorough post-implementation reviews to extract insights for continuous improvement.
- Drive a culture of learning and adaptation based on post-campaign analysis.

**Presentations Skills**:

- Prepare and deliver compelling presentations to the top leadership team, showcasing the impact of activation initiatives.
- Provide strategic insights and recommendations for future campaigns.

**Skills and Qualifications**:

- University degree in Business, Management, Marketing, or similar. FMCG background is a plus.
- Minimum 3 years with relevant experience in Brand and/or Trade marketing.
- Demonstrated experience in third parties’ management.
- Understand pricing and promo strategy, margin mix and volume drivers.
- Effective communication and presentation skills.
- Strategic thinking & operational management skills, problem solving and analytics capabilities.
- Leadership, teamwork and communication skills. Detail oriented and results focused. An empathetic, inclusive, and can-do attitude.
- Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment.
- High level of written and spoken English and Spanish.
- Advanced skills in MS Office Excel/Power BI are a must.
- Location: Madrid
- brands
- Demonstrated mindset and ability to work in a fast-paced and ever-changing environment

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference**

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