Marketing Analytics

At Emburse our mission is to help make our users’ lives - and their businesses - better. We are dramatically transforming how organizations manage corporate expenses and invoices. We humanize work by automating manual tasks and saving users’ time, so they can focus on what matters most - their family, community, or more rewarding work. We help CFO's give their employees a simple and amazing experience while ensuring compliance and reducing costs. Our solutions are tailored for companies from start-ups to enterprises. We have more than 16,000 clients and 9 million users globally.

Emburse has offices across North America, including Los Angeles, Montreal, Portland (ME), San Diego, San Francisco, and Toronto, as well as locations in the UK, Germany, Spain, Australia and the Netherlands.

Emburse is a proud recipient of a 2020 Tech Cares Award from TrustRadius and a 2020 IDC SaaS CSAT Award for Travel and Expense. These awards celebrate companies that have gone above and beyond to provide their communities, clients, and front-line workers with support during the COVID-19 pandemic. We are a people-first company, and this award is a testament to our mission to humanize work.

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This position reports to the Head of Marketing EMEA. The technical/operations roles in marketing are responsible for supporting growth in the business and the systems that help to drive growth. They are focused on consistently improving processes and our tech stack to support the ever-changing market demands. They are on time and efficient, deliver high-quality support of our web properties and our marketing tech stack. They partner cross-functionally to support pipeline growth and create exceptional prospect and customer experiences on our digital properties. This role is responsible for determining and evaluating marketing effectiveness and ROI with a full-funnel approach. This involves transforming data into actionable insights that support the global marketing function. The role will work with stakeholders across the company to identify, prioritize and deliver upon marketing, business, and other information needs.

**What You'll Do**:

- Manage data hygiene and administration of our marketing automation and CRM integrations.
- Implement and optimize CRM and lead-gen workflows: validation rules, triggers, alerts, automated responses, etc.
- Support measurement and campaign effectiveness, generating campaign insights using closed-loop reporting between our marketing automation platform and Salesforce.
- Continual management and upkeep of marketing automation tools, including contact, list, and workflow management.
- Continuously improve our lead scoring model.
- Research, recommend, and implement system enhancements to increase conversion and close rates, with the ultimate goal of driving revenue growth.
- Organize our analytics function and manage our reporting system.
- Monitor the performance (dashboards and sales monitoring KPIs), forecast performance through predictive analytics, and recommend remedial actions through prescriptive analytics.
- Use data to drive decisions to result in higher performance.
- Full funnel approach: understand business needs and objectives, from channel acquisition to customer advocacy.
- Lead testing & optimization efforts to optimize Website and channel conversion (AB tests, landing pages, etc).
- Develop strategies for effective data analysis and reporting, defining measurement requirements.
- Budget Management.
- Own Marketing & Sales alignment initiatives (Lead Management, ABM):

- Design and roll-out processes and workflows to streamline and optimize the Lead to Revenue journey, with a focus on lead scoring and lead quality optimization. Provide reporting on Marketing performance (Marketing dashboard)
- Own the design and implementation of central lead routing and nurturing processes to ensure an optimized and performing buyer’s journey in core markets.
- Provide ABM strategy and processes expertise to the Marketing and Sales teams, to ensure adoption and success of our ABM initiatives
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**What We're Looking For**:

- Bachelor’s Degree
- Preferred: Marketing or Technical Degree
- Minimum of 3-5 years in B2B SaaS, Marketing Operations & Analytics Role
- Google Analytics Certification
- Proven ability to collect, analyze and present data
- A strong understanding of the marketing tech stack (Marketo, Hubspot, Salesforce, Demand Base, Google Suite)
- Have experience in B2B marketing operations for technology products, building and maintaining marketing processes and integrations to support demand generation.
- Have worked closely with B2B sales organizations and understand their strategy for managing pipeline and closing deals, processes, and systems integration requirements.
- Know how to configure and manage an enterprise-level marketing automation platform, balancing standardization and customization to support strategies and tactics.
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