Customer Marketing Manager

hace 2 días

Las Rozas de Madrid, España Esker A tiempo completo

**Job Overview**

The Customer Marketing Manager will be responsible of creating, implementing and executing actions aimed at building relationship with customers. This position will mainly consist of promoting Esker’s solutions by cross-selling, in accordance with Esker Ibérica’s marketing strategy and in coordination with the other marketing areas which are New Business Marketing and Digital Marketing.

**Main Responsibilities**:
Reporting to the Marketing Manager, the main responsibilities will be focused on the following tasks:
Strategy, analysis and coordination:
Design the Customer Marketing strategy and plan, working closely with the Marketing Manager, and working closely in coordination with sales, CX and other marketing areas.

Execution/Implementation:
Define and update target lists per solution and industry vertical, working closely with the Data Analyst.

Assume the Project leadership for the creation of Customer Press Releases and testimonies.

Create, plan and organize customer-focused events (including Impact Awards).

Build and set up customer-focused webinars.

Support communication on Customers in social media, together with Digital Marketing.

Ensure all Customer material is correctly exposed on our website and digital platforms.

Provide Sales support (ppt, video, brochures, etc.) that include customer stories, videos, etc.

Support to ABM strategies together with the New Business Marketing Manager.

Collaborate with other areas such as Alliances whenever a Customer is involved.

Produce Gartner’s Peer Insight References.

**Education**:
Education in Marketing, Communication, Advertising or similar.

High level of English.

**Experience**

+5 years of experience in marketing roles.

Background managing marketing projects.

Demonstrable experience in planning, implement and executing Marketing plans.

Demonstrable experience in creating and organizing events.

**Hard Skills**:
CRM: salesforce or similar

Marketing Automation: Marketo or similar

Graphic design: Canva, photoshop or similar

Ms Office: excel, power point

Webinar platforms: Goldcast or similar

Website edition (CMS): Drupal or similar

SEO/SEM: familiar with GA, Semrush, other

Social: Linkedin, Youtube, Vidyard

Copywriting: good skills (demonstrable)

**Departamento**
- Marketing

**Puesto**
- Customer Marketing Manager

**Ubicaciones**
- Esker Ibérica

**Estado remoto**
- Híbrido

**Acerca de Esker Spain**:

- Esker es una empresa internacional de software especializada en la digitalización de los ciclos de negocio de una compañía.**¿Nuestra misión?** Generar valor estratégico para las empresas financieras y de atención al cliente, facilitando la vida a nuestros miles de usuarios, al tiempo que reforzamos las relaciones entre clientes y proveedores a través de nuestra plataforma en la nube.**Fundada en **1985

**Compañeros **+1000

**Facturación **178,6 M€

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