Digital Marketing Spetialist

SD Worx is a leading European provider of Payroll & HR services with global reach. We have offices in Europe and in Mauritius. Our goal? We bring people solutions to life and turn HR into a value source for our clients and their people. Our people solutions span the entire employee journey, from salary payment to attracting, rewarding, and developing talent.

**What do we have to offer?**
- Medical insurance fully paid by SD Worx for you and 2 dependents (upgrades available)
- Flexible pay package
- Allowances for transport, internet, and mobile (more information available during the interview)
- A dynamic environment: flexible working hours and working from home - everything is negotiable
- Laptop, equipment provided, and many more
- 25 days of leave on a full-time basis
- Workation
- Learning opportunities: through an individual development plan and professional training
- Career growth: whether you want to become more of an expert in your field or you want to expand your knowledge more horizontally, there is always room to grow within SD Worx
- All leaves are granted as from day 1

As a Digital Marketing Specialist in the HR and payroll industry, your role is dynamic and multifaceted, contributing significantly to various aspects of our marketing initiatives. Operating within a dynamic matrix organizational structure in an international environment, you will collaborate with cross-functional teams to drive comprehensive marketing strategies. Your responsibilities extend beyond traditional marketing functions, as you will play a crucial role in supporting the Demand Generation Manager and Content Creation Manager within the team.

**KEY ACCOUNTABILITIES**:

- Collaborate with the Demand Generation Manager to support the development and execution of multi-channel marketing campaigns.
- Assist in planning, implementation, and analysis of campaigns to promote HR and payroll solutions.
- Work closely with the Content Creation Manager to generate engaging content across diverse platforms, including blogs, social media, and marketing collateral.
- Assist in maintaining a consistent and compelling brand voice.
- Plan and execute industry events, webinars, and virtual conferences.
- Coordinate logistics, promotional materials, and post-event analysis to ensure successful outcomes.
- Assist in the development and management of marketing budgets, ensuring cost-effectiveness and maximum return on investment for marketing activities.
- Conduct market research to identify industry trends, competitor positioning, and customer needs.
- Provide insights to inform strategic marketing decisions.
- Collaborate with sales teams to ensure seamless alignment between marketing efforts and sales objectives.
- Monitor and analyse marketing performance metrics, providing insights and recommendations for continuous improvement.
- Utilize data to measure campaign effectiveness and adjust strategies as needed.
- Contribute to the creation and execution of marketing plans and strategies to meet overall company objectives.
- Foster positive relationships with internal teams and stakeholders, ensuring effective collaboration across departments.
- Collaborate with the local marketing teams to ensure a cohesive digital and demand generation marketing strategy.
- Implement A/B testing to optimize digital marketing campaigns for conversion.
- Stay ahead of industry trends, emerging technologies, and digital marketing best practices.
- Collaborate with design teams to create visually appealing digital assets.

**OUR EXPECTATIONS**:
**Always Learning**
- **Open & Adaptive**: Embrace and drive change, fostering innovation in a constantly transforming landscape.

**Agility**
- **Agile Expertise**: Maintain dynamic knowledge of our offerings and the latest best practices, adapting with agility and efficiency.
- **Rapid Innovation**: Experiment with new digital strategies, quickly learning and iterating for maximum effectiveness.

**Connecting**
- **Relationship Builder**: Forge productive relationships with customers, colleagues, and managers to enhance campaign initiatives.
- **Proactivity**: Continuously initiating strategies for demand generation and stakeholder engagement without waiting for direction.

**Versatile Campaign support**
- **Strategic Execution**:Effectively collaborate with the Demand Generation Manager to execute multi-channel campaigns, ensuring strategic alignment with organizational goals.
- **Timely and Accurate Analysis**:Provide timely and accurate analysis of campaign performance, offering actionable insights for continuous improvement.
- **Flexibility**:Demonstrate flexibility in adapting to evolving campaign needs and priorities.

**KNOWLEDGE, TECHNICAL SKILLS, QUALIFICATIONS & EXPERIENCE**
- Minimum of 5 years of experience in digital marketing.
- Versatility in executing various marketing functions, including content creation, event coordination, and digital marketing.
- Understanding of marketing principles and