Programmatic Account Manager
hace 1 semana
A company that is changing the way brands reach their audience and optimize their sales funnel through digital advertising is looking for a Programmatic Account Manager to join its dynamic team. By connecting advertisers and publishers across multiple channels, the company offers exceptional performance and results at scale. Its in-house ad exchange technology enables the company's partners to achieve consistently high-quality ad placements that outperform industry benchmarks.
This role is crucial in ensuring the success of the company's clients by optimizing and executing programmatic strategies across various digital channels.
You will be responsible for managing client accounts, overseeing programmatic activities, analyzing performance data, and making real-time decisions to maximize ROI.
**Primary Responsibilities**:
- Client Account Management: Act as the main point of contact for clients, managing their accounts, and ensuring their needs and expectations are met.
- Platform Management: Oversee and enhance activity across diverse platforms to ensure they achieve specified performance goals. This encompasses A/B testing, bid optimization, and audience segmentation.
- Relationship Maintenance: Cultivate and maintain partnerships with ad exchanges, DSPs, SSPs, and data providers, while also managing contract negotiations and agreements.
**Requirements**:
- Bachelor's degree - advantage.
- Fluent English - Verbal and written - Must.
- Proven hands-on experience (2+ years) in programmatic platforms, including account management and optimization in the fields of Push, Native, Display
- Comprehensive knowledge of the programmatic landscape, including Demand Side Platforms (DSPs), ad exchanges, and ad networks.
- An analytical approach with proficiency in evaluating campaign metrics and utilizing data insights to enhance performance.
- Good project management abilities with the capability to prioritize and handle multiple partners concurrently.
- Self-driven and capable of functioning in a high-speed setting. Innovative thinking to devise new strategies to augment the overall media purchasing efforts.
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