Digital Acquisition Manager

**Job Title**: Digital Acquisition Manager
**Company**: Golf Growth Group
**Location**: Málaga City Office, Spain
**Salary**: €42,000 per year + bonus/commission structure
**Type**: Full-Time

**About Us**
Golf Growth Group is a dynamic and forward-thinking collective of brands focused on premium offerings such as corporate golf memberships, corporate golf advertising, and bespoke corporate events across sports like horse racing, cricket, and Formula 1. Our sister brand, **Fairway Wealth Partners**, specialises in matching Independent Financial Advisors (IFAs) with high-net-worth clients.
We are dedicated to delivering exceptional experiences and results for our clients, and we are looking for an experienced and driven **Digital Acquisition Manager** to lead and execute all digital marketing strategies to generate quality leads and drive growth across our brands.

**Role Overview**

**Key Responsibilities**
- **Develop and Execute Strategy**:

- Formulate and manage comprehensive digital acquisition strategies for corporate golf memberships, advertising, event bookings, and financial advisory services.
- **Data Utilisation and Management**:

- Segment and manage our existing database to personalise and optimise marketing campaigns.
- Ensure data accuracy and compliance with GDPR standards.
- Implement automation workflows and nurture sequences to drive engagement and conversions.
- **Campaign Management**:

- Plan, launch, and optimise digital marketing campaigns across platforms such as Google Ads, LinkedIn Ads, Facebook Ads, Instagram, and display networks.
- **Lead Generation**:

- Drive high-quality leads for all business units, ensuring campaigns are targeted and results-driven.
- **SEO and SEM Management**:

- Enhance organic and paid search visibility through keyword optimisation, content strategies, and PPC campaigns.
- **Performance Analysis**:

- Track and analyse campaign performance, delivering regular reports with actionable insights on conversion rates, cost-per-acquisition (CPA), and ROI.
- **A/B Testing and Optimisation**:

- **Content Collaboration**:

- Work closely with content creators, designers, and developers to produce compelling copy and creative assets that drive engagement and conversions.
- **Budget Management**:

- Manage and allocate digital marketing budgets, ensuring efficient spending and maximum ROI.
- **Customer Journey Mapping**:

- Analyse user journeys and optimise conversion funnels to improve lead quality and volume.
- **Market and Competitor Research**:

- Stay up-to-date with industry trends, competitor activities, and best practices in digital marketing to maintain a competitive edge.

**Requirements**:

- **Experience**:

- 4+ years of experience in a digital marketing or lead acquisition role.
- **Skills**:

- Proficiency with **Google Ads, LinkedIn Ads, Facebook Ads, and other paid platforms**.
- Experience with **data segmentation, personalisation, and CRM systems (HubSpot, Salesforce)**.
- Expertise in **SEO, SEM, and conversion rate optimisation (CRO)**.
- Ability to interpret data, produce insightful reports, and drive strategy based on performance metrics.
- **Qualifications**:

- Degree in Marketing, Business, or a related field.
- Certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint) are advantageous.
- **Personal Attributes**:

- Self-motivated, results-driven, and detail-oriented.
- Excellent communication and teamwork skills.
- Ability to take initiative, work independently, and manage multiple projects simultaneously.

**What We Offer**
- **Competitive Salary**: €42,000 per year + a performance-based bonus/commission structure.
- **Dynamic Work Environment**: Join a growing company with exciting brands and a collaborative team culture.
- **Career Development**: Opportunities to expand your skills and advance your career within the business.
- **Location**: Work in our modern Málaga city office, with access to all the vibrant offerings of this beautiful city.

**How to Apply**
To apply, please send your CV and a cover letter detailing your experience and why you’re the right fit for this role.

Pay: From 42,000.00€ per year

Ability to commute/relocate:

- Málaga: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Similar: 4 years (required)

**Language**:

- English (required)

Work Location: Hybrid remote in Málaga