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Creative Producer

hace 3 semanas

Barcelona, España Appodeal A tiempo completo

**Appodeal** is a dynamic US-based product company with a truly global presence.

We have offices in **Warsaw, Barcelona and Virginia**along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

**Why Appodeal?**

At Appodeal, we're more than just a company—we're a team united by a common mission**:to help every person discover and grow their talents**

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here's what we value, and what we hope you do too:

- **Continuous Learning and Growth**: We are passionate about learning, growing personally, and building rewarding careers.
- **Making an Impact**: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- **Solving Exciting Challenges**: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- **Enjoying the Journey**: We believe in having fun while working toward our goals.

**About Appodeal Publishing**

Appodeal Publishing is a fast-growing division of Appodeal, focused on helping mobile game developers launch and scale games with strong market potential.
We're not a service — we're a strategic product partner. We provide UA, monetization, funding, analytics, and creative support, tailored to each game's unique needs.
We work **across genres** (not just hyper-casual), and we're building a lean, high-impact publishing team in Europe — where **product quality, game feel, and creative thinking** come first.

As a **Creative Producer**at Appodeal Publishing, you'll take ownership of the **creative performance layer** of our publishing stack.
You'll identify what makes each game marketable, design how to showcase it through ads, and work across UA, product, and design to launch and iterate on high-performing assets.

You're not just giving feedback — you're setting the creative tone, guiding asset production, and actively improving our ability to scale great games.

**Key Responsibilities**

**Creative Strategy & Briefing**
- Define ad strategy for each game based on gameplay, positioning, and target audience
- Build creative briefs and concepts that showcase gameplay hooks and emotional moments
- Identify tone, format, narrative, and gameplay flow that should go into ads
- Propose iterations or new angles when CPI/IPM drop

**Creative Production Oversight**
- Own the full creative cycle: concept draft review launch learn
- Manage timelines, assets, approvals, and feedback loops
- Work with agencies, freelancers, and motion designers to produce short-form video ads
- Support production of static store assets (screenshots, icons) and potentially playables

**Performance Analysis & Learning**
- Analyze creative results with UA team (CPI, IPM, CTR, hook rate, watch time)
- Track which angles convert — and build insights into templates for future games
- Share learnings with UA, Product, and Design to align next steps

**Store Assets & ASO Support**
- Coordinate visual assets for App Store & Google Play (screenshots, preview videos, icons)
- Align visual strategy with ASO goals and A/B testing plans
- Ensure store presence reflects the strongest aspects of each game

**Collaboration**
- Partner closely with:

- UA Lead — to align on goals and audience targeting
- Publishing Producer — to sync product goals and player experience
- Agencies / In-house motion designer — to execute creative strategy
- Support positioning on stores and ensure consistency across channels

**Who You Are**
- 2-4 years of experience producing ad creatives for mobile games or apps
- Strong portfolio of short-form ads (video or static) — ideally performance-tested
- Solid understanding of CPI/IPM metrics and how to influence them through creatives
- Great taste in storytelling, pacing, and gameplay representation in ads
- Experience working with cross-functional teams: UA, product, design
- Comfortable briefing, reviewing, and iterating quickly
- Familiarity with ASO best practices: what makes a screenshot/icon/store video convert

**Why Join Appodeal Publishing?**
- **Creative Impact** - Your ideas will directly influence ad performance and help games scale. You won't be stuck in an endless production loop — you'll ship, learn, and improve fast.
- **Ownership & Autonomy** - You'll own the creative direction across a growing portfolio of games. From ad hooks to store assets — your decisions will shape how users first meet our games.
- **Lean & Agile Team** - No bloated layers, no meetings for meetings' sake. We move fast, focus on outcomes, and keep communication sharp.
- **Diverse Game Portfolio** - From hybrid-casual to puzzle to midcore — you'll work on different genres and learn fast what resonates in each category.
- **New Generation of Publishing** - We're not an agency or a service shop. We act as product