Brand Manager Iberia

**Company Description**

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

The Brand Manager will work with the Senior Brand Manager, to deliver effective and seamless campaigns, journeys, and activations across multiple channels (both on and offline), designed to strengthen our brand metrics, increase customer loyalty, attract new customers and drive active players.

But what does this mean? Well, you will be the consumer champion, translating our commercial and brand priorities into a clear 360 customer comms plan, ensuring we are driving TTL integration and creating seamless customer journeys. You will simultaneously be focused on excellent execution, whilst supporting the planning for the medium and long term. So, you will need to be comfortable prioritizing and spinning multiple plates at any one time.

As well as partnering with external agencies, you’ll be working with our own in-house agency who’ll provide you with dedicated creative talent, so on a daily basis you’ll work hand-in-hand to shape the creative output and delivery of the range of assets needed for multiple channels.

**Key Responsibilities**

- **Campaign Execution**- Support the delivery of effective customer campaigns across various touchpoints (CRM, On-site, Performance, ATL) to enhance engagement and loyalty.

- **Creative Asset Management**- Brief creative teams/agencies and ensure the timely production and delivery of campaign assets across all required channels (w/o ATL).

- **Collaboration & Coordination**- Work closely with internal teams (Brand, CRM, Social, Performance, Product) to ensure fully integrated campaign execution.

- **Stakeholder Management**- Build strong relationships with internal and external partners, ensuring alignment and efficient delivery of campaigns.

- **Project & Workflow Management**- Oversee campaign timelines, ensuring smooth execution and flagging any risks to delivery.

- **Brand Consistency**- Act as a brand guardian, ensuring all campaign materials align with brand guidelines and deliver a seamless customer experience.

- **Performance Tracking**- Work with internal teams to review campaign effectiveness and identify areas for improvement.

**Qualifications**

**Specialist Skills and Experience**

- Strong project management and organizational skills, with the ability to juggle multiple deadlines.

- Excellent communication and stakeholder management skills.

- A proactive mindset with problem-solving skills and attention to detail.

- Familiarity with brand marketing principles and customer engagement strategies.

- 3 - 5 years of experience

- Fluency in Spanish, Portuguese and English
- Team Player - Brings positive energy, an excellent collaborator with a high level of self-awareness
- Great project management
- Excellent written and verbal communication skills - ability to use a range of communication styles and methods to engage audiences of different types and levels
- Results focused - takes pride in achieving results and celebrating success
- Exceptional troubleshooting skills and should thrive in high paced environment
- Strong manager of self - Self-sufficiency, proactiveness and innovative thinking accompanied by the ability to bring fresh ideas to the table as well as to develop collaborative solutions.
- Strong attention to detail.

**Additional Information**

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

- Generous Group Bonus scheme
- Personal Medical Insurance
- Competitive annual leave

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

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At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.