Retail Activation Analyst

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**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT is currently looking for a Retail Activation Analyst to join the Spanish Consumer Experience team based in our offices in Las Palmas de Gran Canaria. As a Retail activation Analyst, you will be responsible for drive and implement the Activation tools aligned to BAT brand´s strategy at the POS to achieve best in class execution.**

**BAT SPAIN** **IS LOOKING FOR AN** **RETAIL ACTIVATION ANALYST**

**FUNCTION**: Marketing

**SUBFUNCTION**: Marketing - Activation

**LOCATION**:Las Palmas de Gran Canaria-** **Canary Islands

**ROLE POSITIONING AND OBJECTIVES**

British American Tobacco Spain is looking for a passionate, highly motivated Retail Activation analyst with a positive and can-do attitude, to join our Marketing department, based in Las Palmas de Gran Canaria

**Reports to**:Marketing Manager

**Geographic Scope**:Iberia

**WHAT YOU WILL BE ACCOUNTABLE FOR**
- Responsible for drive and implement the Activation tools aligned to BAT brand´s strategy at the POS to achieve best in class execution.
- Deliver successful activation of the brands through the different campaigns and touchpoints in the POS.
- Became a market expert:

- Analyse and cross information with market and brand performance to get new insight for new initiatives and recommendations.
- Generate new solutions for the brand to become more competitive, proactive and make a difference vs. the competition.
- Identify respective issues / untapped consumer opportunities, and develop responsive actions based on thorough analysis of market data & consumer insight.
- Management of the Permanent and non-permanent materials (alignment with brand/trade, implementation, follow up, tracking)
- Handle communication between Brand Marketing, Trade Marketing and Field Force to ensure excellence in execution.
- Ensure a Strong and good relation and communication agencies, suppliers and internal stakeholders to ensure excellence planning process and activation.
- Monitor and control of the correct Marketing investment budget allocation per activation tool.
- Formulating business presentations that display project status, results, modifications, and plans.
- Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS standards and procedures BAT group

**ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE**
- University Degree in Marketing, Business or similar.
- Master Degree in Marketing, MBA or similar.
- Minimum 2-3 years of experience in marketing positions.
- Fluent English and Spanish (spoken and written)
- High Knowledge of Microsoft office (Excel, PowerPoint, Word)
- Strong analytical skills
- High effective in planning and organization
- Acknowledged and proven leadership, proactivity, and ownership.
- Acknowledged and proven oral and written communication skills
- Project Management Skills
- Ability to multitask and influence others.
- Team player and Strong interpersonal skills
- Drive and passion
- A close working relationship with the Retail Activation Manager and the rest of the team is required to effectively carry out delegated projects.
- Close working relationships with internal departments: Trade Marketing, Field Force, Brand Team, Procurement, Supply Chain, Legal and Marketing Finance
- Regular contact and ongoing management of the external agencies and supplier is required.
- Market/customer visits will be important to ensure best in class activation

**WE ARE BAT**
- At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference**

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