Media Activation Manager Sp

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

**JOB PURPOSE**

Unilever is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world. If you are inquisitive, analytical and use data-driven insights for decision-making, eager to take smart risks, champion new ideas, and experimental in mindset, passionate about understanding the consumerthen this role is just for you

The DMC is responsible for a consistent and end-to-end consumer experience across all touchpoints - a new and fully integrated team that will set the business up to take full advantage of the growth opportunities offered by the convergence of media, digital marketing, and dCommerce. The Nutrition DMC focuses on category expertise, developing and executing winning category-specific strategies.

You, the terrific growth momentum and a portfolio of strong global brands and beautiful local jewels are all ingredients for success. Join us when we work together to turnaround Europe, win with our brands at our customers and be a world class Force for Good. Release now your inner Chef

As Media Activation Manager Spain, you will be embedded as a critical team member into the day-to-day operations of Unilever's Nutrition South Europe DMC supporting some of the region's most loved brands. The Media Activation Manager Spain is responsible for the design and flawless execution of media /channel strategy based on the communications challenges of the brand in Spain for the Nutrition Business, delivering maximum return on our media investments, breakthrough innovation and functional excellence. The role includes contributing to the overall management of the media
- and brand communication value chain in close alignment with external agencies, the brand teams as well as the full DMC. The role reports into the South Europe Nutrition DMC Lead and is a key business partner for the Nutrition marketing teams in Spain.

**WHAT WILL YOUR MAIN RESPONSIBILITIES BE**
- Develop the strategic business plan in their respective categories. In some accounts, you may create a joint business plan for the corresponding categories.
- Responsible for best-in-class media activation and implementation across SP market
- together with the Channel Manager, you will ensure a consistent end-to-end consumer experience across all touchpoints.
- Acting as an orchestrator amongst brand and agency partners.
- Implementing key category initiatives/goals into our media activations: HFSS, RMC, Unstereotype, Own the Seasons, etc.
- ZBB and performance tracking for above activations.
- Constant track, learn & optimize based on key comms goals.
- Design innovation/learning roadmap for E2E activation (together with other DMC cluster team members)
- Design and optimize retail media strategies and plans altogether with dCom, agency and performance media teams.
- Coordinate DDM from media perspective and to ensure the correct enrichment and usage of media data collected through our campaigns DMP.
- One Unilever Spain coordination, to ensure a smooth media implementation for all brands in the country.
- 1UL manager for digital partnerships.
- Creating & reviewing the way-of-working, internal & external with digital teams inside media agencies and other DMCs.

**WHAT YOU NEED TO SUCCEED**

**Experiences & Qualifications**
- 2-4 years’ experience in media or advertising roles with an agency, publisher or advertiser.
- Experience in Spanish market is an advantage.
- Fluent in Spanish and English.
- A solid understanding of overall media planning and activation principles.
- Experience working with reporting, analysis, visualization software and financial reporting: interpreting data to insights.
- Experience with measurement concepts, tools and research design is an advantage.
- Technical skills: Microsoft Office (Excel, PowerPoint, Word), Tableau, PowerBI.
- Experience with budget control reports required.
- Willingness and ability to educate and upskill internal colleagues on media practices and their impact to the business.

**Skills**
- Inquisitive, analytical and use data-driven insights for decision-making.
- Eager to take smart risks, champion new ideas, and experime