Franchise Marketing, Sr. Manager

hace 2 semanas

Madrid, España Biogen A tiempo completo

**Job Description**:
Leads the Multiple Sclerosis (MS) franchise marketing programs in the (country) and will be held accountable for the execution of the marketing programs, the impact sales performance and the results in terms of trust & value with key stakeholders. This includes collaborating across functions in the country (cross-functional) and within the marketing team in MS to inspire customer engagement focus and excellence in execution for patient impact.

Key member of MS marketing team, together with local marketing brand-leads (peers within MS).

Patient impact and value offer to the HCP are the key deliverables and require a deep understanding of the customers (patients and HCPs), market, competitors and internal capabilities to generate insights and a priority needs map for the (country). Corresponding tactics will be evaluated and implemented.

Key interface with SEN (Neurologist Scientific Society) and key actor with regional scientific societies.

Key player and contributor in digital transformation with MS BU.

**Principal Accountabilities**:
Portfolio strategy
- Leads the analysis of patient/HCP, market, competitors and internal capabilities to generate insights and develop a priority needs map for MS in Spain.
- Collaborates with MS marketing local brand-leads to define the best portfolio strategy and co-positioning.
- Collaborates in strategic forums and adhoc projects definition and implementation.
- Collaborates in annual strategic planning process & budgeting, providing direct support to BUD.
- Contributes to digital transformation within MS BU.

Leadership of franchise projects & initiatives
- Leads the cross-functional Franchise brandteam in defining key priorities and initiatives to implement the agreed strategy.
- Leads definition and successful implementation of Franchise projects (non-product related portfolio initiatives) to reinforce Biogen market leadership in MS - leading & shaping MS market trends in Spain.
- Strengthen Biogen digital leadership through innovative ideas and programs - go beyond leadership (i.e. Biogen Linc leadership within MS BU).

KOLs and Scientific Societies engagement
- Leads KOLs local engagement plan definition and implementation - cross-functional with brand-leads, sales managers and other key functions (medical, access, etc.).
- Key contact person for Scientific Societies, National and Regional, together with Medical Franchise Manager, and in coordination with DSMs and PMs.

Ensure Compliance
- Adherence to Biogen code of conduct, SOPs.
- Adherence to local laws and regulations.

**Qualifications**:

- Scientific, medical, paramedical and/or business management background.
- Bachelor’s degree minimum.
- Total experience in the pharmaceutical industry min. 7 years, commercial function.
- Marketing experience of minimum 3 years.
- Key areas of experience: strategy, key projects management & customer engagement.
- Written and spoken proficiency in English.

Additional Information

Why Biogen?
Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

  • Regional Franchise Manager

    hace 2 semanas

    Madrid, España Michael Kors A tiempo completo

    Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you! — Job Title: Regional Franchise Manager Reports to: Sr. Franchise Director Department Overview: Part of the Wholesale department at Michael...

  • Senior Marketing Manager

    hace 6 días

    Madrid, España CSG Talent A tiempo completo

    **Sr Marketing Manager - Madrid, Spain** We're working with a global generics company who are actively seeking an enthusiastic and confident Sr Marketing Manager to join their growing team. The Sr Marketing Manager will require a minimum of 5 years marketing experience. The role is ideal for someone with marketing expertise in generics/respiratory...

  • Social Media Manager Junior

    hace 3 días

    Madrid, España Sr. Potato A tiempo completo

    La Agencia de Marketing Sr. Potato, afincada en Madrid y con varios premios internacionales, busca persona persona creativa y proactiva, con experiência en gestión profesional de redes sociales y agencias de marketing, para cubrir una vacante en el puesto de Social Media Manager para la gestión de proyectos internacionales en nuestro departamento de...

  • Retail franchise manager

    hace 4 semanas

    Madrid, España Havaianas Europe - An Alpargatas Brand A tiempo completo

    About the job Havaianas is bringing joy to your feet since 1962, was born and raised in Brazil, to spread to the world the spontaneous Brazilian lifeway. Havaianas opened its EMEIA headquarters in Madrid (Spain), and achieved immediate success in the fashion and apparel industry. Today, with 7 offices in Europe and point of sales in more than 20 European...

  • Retail Franchise Manager

    hace 4 semanas

    Madrid, España Havaianas Europe - an Alpargatas Brand A tiempo completo

    About the jobHavaianas is bringing joy to your feet since 1962, was born and raised in Brazil, to spread to the world the spontaneous Brazilian lifeway. Havaianas opened its EMEIA headquarters in Madrid (Spain), and achieved immediate success in the fashion and apparel industry. Today, with 7 offices in Europe and point of sales in more than 20 European...

  • Retail Franchise Manager

    hace 4 semanas

    Madrid, España Havaianas Europe - an Alpargatas Brand A tiempo completo

    About the job Havaianas is bringing joy to your feet since 1962, was born and raised in Brazil, to spread to the world the spontaneous Brazilian lifeway. Havaianas opened its EMEIA headquarters in Madrid (Spain), and achieved immediate success in the fashion and apparel industry. Today, with 7 offices in Europe and point of sales in more than 20 European...

  • Retail Franchise Manager

    hace 4 semanas

    Madrid, España Havaianas Europe - an Alpargatas Brand A tiempo completo

    About the jobHavaianas is bringing joy to your feet since 1962, was born and raised in Brazil, to spread to the world the spontaneous Brazilian lifeway. Havaianas opened its EMEIA headquarters in Madrid (Spain), and achieved immediate success in the fashion and apparel industry. Today, with 7 offices in Europe and point of sales in more than 20 European...

  • Retail Franchise Manager

    hace 2 semanas

    Madrid, España Havaianas Europe - an Alpargatas Brand A tiempo completo

    About the job Solicitar este puesto es sencillo. Desplácese hacia abajo y haga clic en "Solicitar" para ser considerado para esta posición. Havaianas is bringing joy to your feet since 1962, was born and raised in Brazil, to spread to the world the spontaneous Brazilian lifeway. Havaianas opened its EMEIA headquarters in Madrid (Spain), and achieved...

  • Retail Franchise Manager

    hace 2 semanas

    Madrid, España Havaianas Europe - an Alpargatas Brand A tiempo completo

    About the jobHavaianas is bringing joy to your feet since 1962, was born and raised in Brazil, to spread to the world the spontaneous Brazilian lifeway. Havaianas opened its EMEIA headquarters in Madrid (Spain), and achieved immediate success in the fashion and apparel industry. Today, with 7 offices in Europe and point of sales in more than 20 European...

  • Retail Franchise Manager

    hace 2 semanas

    Madrid, España Havaianas Europe - an Alpargatas Brand A tiempo completo

    About the job Solicitar este puesto es sencillo. Desplácese hacia abajo y haga clic en "Solicitar" para ser considerado para esta posición. Havaianas is bringing joy to your feet since 1962, was born and raised in Brazil, to spread to the world the spontaneous Brazilian lifeway. Havaianas opened its EMEIA headquarters in Madrid (Spain), and achieved...