Digital Content Manager

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Job Details

Kantar, backed by Bain Capital, is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 25,000 people help the world’s leading organisations succeed and grow.
- Digital Content Manager
- Madrid, Calle Rios Rosas
- This is a key role in the Marketing & Communications department at Kantar. The Digital content manager will perform an important function editing and curating the local Kantar website and leading the digital & social media strategy in Spain (and France) and collaborating closely with the Global Head of Digital Content to implement the global strategy in countries. This opportunity represents a significant challenge in three important pillars: digital marketing and content creation, social media strategy and Web and Social Analytics.
- KEY OUTCOMES
- Create, curate, edit and optimise high quality multi-media content for Kantar website and be a brand champion by ensuring consistency in tone of voice and visual appeal in all forms of digital communication.
- Assist in the development of the Spanish (and French) Kantar website: collaborate with internal teams to create landing pages and optimize user experience, be the main point of contact for specific ES & FR website requirements.
- Plan and execute the digital content marketing strategy in ES &FR: with special focus in SEO/SEM recommendations, & social media (earned & paid) recommendations.
- Edit & approve all our external content via digital channels in ES & FR: website and social media channels.
- Lead editorial meetings in ES & FR.
- Monitor website analytics and use the data to influence editorial decisions and implement recommendations to further optimize our online presence in ES & FR.
- Develop and maintain collaborative relationships with the local marketing teams across Kantar’s Divisions (specially ES & FR).
- Working closely with the marketing central team, as well as other stakeholders to ensure we implement the HQ content, digital and social strategies in countries.
- Take leadership of the rollout of new websites in countries.
- Work with the Global Head of Digital Content to ensure the consistency of our messages through all our digital channels (local & global).
- CAPABILITIES
- Excellent writing, editing, presentation, and communication skills
- Experience of website management & editing
- Demonstrable social networking experience and social analytics tools knowledge
- Editorial mindset that seeks to understand what audiences consume and how to produce it.
- Strong knowledge of SEO & SEM
- Sitecore experience is a plus.
- Strong knowledge of Google Analytics and other analytic tools
- Basic knowledge of Design tools such as Photoshop
- Familiarity with data visualization and charting
- Well organised with a strong work ethic
- Collaboration mindset.
- Fluency in English, Spanish and/or French.
- Bachelor’s degree preferably (but not limited) in Journalism, Marketing, Advertising, Business Administration, or other similar areas.

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Privacy and Legal Statement

Location

Madrid, Calle Rios RosasSpain

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share