Sem Analyst

**What Is Exoticca?** Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. At the core of Exoticca's brand equity is the commitment to "creating life milestones." We believe in delivering best-value trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet. We are a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation. **What about the team?** As a key member of the Performance Marketing team, the SEM Analyst will drive customer acquisition at scale by executing and optimizing sophisticated, data-driven search marketing programs across all Exoticca geographies. - and third-party data to optimize bidding, targeting, and creatives at scale. You will play a critical role in unlocking growth by identifying high-impact opportunities, testing new approaches, and ensuring SEM is tightly integrated with cross-functional initiatives across Data, Product, and Sales. **Which will be your main responsibilities**: - Execute and manage large-scale, multi-country SEM campaigns across Google and Microsoft Ads, ensuring performance aligns with ambitious acquisition and ROI targets. - Implement and optimize AI-driven bidding strategies and feed-based automation to scale campaigns efficiently. - Collaborate with the Data and Tech teams to design and import custom conversion values, offline events, and predictive signals that fuel smarter bid strategies. - Drive automation across campaign creation, reporting, and performance monitoring using scripts, SA360, or other platforms. - Proactively identify testing opportunities (audiences, creatives, bid strategies, campaign types), design A/B tests, and operationalize learnings. - Work closely with internal creative teams to continuously improve ad assets — copy, extensions, imagery, and video — based on performance data. - Lead quarterly planning for SEM growth levers and define the roadmap to hit key business targets. - Partner with Google and other platform reps to stay ahead of new AI-driven features and alpha/beta programs. - Ensure integration and alignment of SEM efforts with wider cross-functional projects, including landing page UX, feed optimization, CRM signals, and customer journey enhancements. - Some level of support to other Performance Marketing channels, as Social Ads and Display, can be part of the scope of responsibility as well. **Requirements**: - 3+ years of hands-on SEM experience managing large-scale campaigns (6-7 figure budgets annually) across international markets. - Experience working with Google and Microsoft Ads platforms, including advanced formats like Performance Max, broad match with smart bidding, and custom audience targeting. - Experience in other Performance Channels (Social Ads, Display) is also desirable and treated as a plus - Experience using automation tools (e.g. scripts, SA360, Google Ads API) and integrating offline conversion data to improve performance. - Solid understanding of performance measurement and experimentation, with the ability to define, run, and interpret tests. - Experience working with analytics and visualization tools (Google Analytics, Looker, Tableau, etc.) and intermediate-to-advanced Excel skills. - Data-savvy and analytically minded: comfortable exploring datasets, identifying trends, and translating insights into actions. - Fluent in English and Spanish, with excellent communication and collaboration skills. - Proactive, execution-oriented, and curious about emerging technologies in marketing (AI, automation, predictive modeling). **Benefits** - Competitive compensation package in line with job responsibilities and experience. - Additionally, we propose the use of flexible compensation management for diet, transportation, and private health insurance with Cobee. - Hybrid work model: Offices in Barcelona city. - Permanent contract from the start. - Travel packages at reduced prices - Referral bonus, if you bring people as talented as you. - Unlimited coffee, team lunches, English lesson, bi-anual company parties. And last but not least, becoming part of a fun and motivated multicultural team at an agile and rapidly growing organization. Join Exoticca and play a pivotal role in creating life milestones through unforgettable travel experiences This is your opportunity to shape the future of a dynamic and innovative travel brand on a global scale. - Exoticca is an equal opportunity employer. Diversity and inclusiveness are our core. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any