User Acquisition Strategist

**About the role**

One of our goals at Pearson is to help more people learn English and other languages, to enable them to make progress in their lives, whether that's to get a promotion at work, to move abroad to study or work or to earn a qualification. Mondly is part of our English Language Learning division. Mondly offers high quality online learning in English and 40 other languages to consumers across the world via its mobile and web apps, virtual reality and augmented reality products. It has had 100 million downloads worldwide, offering professional and personal language learning in a combination of 1300+ different language pairs.

This is an exciting time to join the Pearson Mondly team, as you can play a key part in shaping growth plans for the Mondly Kids App.

**Mondly Kids** is the perfect tool for parents who want to introduce their kids to a new language in a fun and interactive way. The app is designed specifically for kids, with a user-friendly interface and colorful graphics. Is a family-friendly app for the new generation of language learners.

As the **User Acquisition Strategist** for Mondly Kids app, you will be responsible for the planning and execution of the global user acquisition campaigns across various channels. You will collaborate with the product and marketing teams to create and implement user acquisition plans that support the business goals. In addition, you will be responsible for analyzing campaign results and providing insights to optimize future campaigns.

**Key Accountabilities**:

- Manage the set-up, running and optimization of user acquisition campaigns working in close partnership with other internal teams
- Monitor the assigned channels' performance to gain deep insights into the creative execution and media channel effectiveness of campaigns against the KPIs
- Actively give input towards the overall development, planning and delivery of the user acquisition campaigns
- Create performance reports and use the marketing analytics insights to evaluate campaign success and maximize return on investment
- Monitor market trends, identify the latest innovations and share them with the team
- Identify new user acquisition strategies, perform A/B tests on campaigns and analyze their results, on an ongoing basis
- Nurture a culture of “test and learn”
- Deliver activities against our defined “jobs to be done” as part of the overall marketing strategy
- Improve performance based on data and ambitious KPIs
- Help monitor competitor activity and plans as well as accordingly execute when balancing our own plans with raised customer expectations

**About you**

**Qualifications & Skills**
- Marketing degree (or equivalent) preferred
- Demonstrable professional experience in mobile user acquisition, with a strong record of accomplishment in local/global market activation
- Track record of developing and optimizing digital marketing campaigns, with a deep understanding on the regional landscape
- Strong understanding of consumer and customer and what it will take to ensure they choose Mondly
- Ability to analyze and interpret data to generate insights that help inform investment decisions and marketing strategy
- Experience developing and reporting on metrics and KPIs for campaign management
- Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
- Able to deal with ambiguity, competing priorities and a wide variety of cultures and local markets differences
- Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class experiences
- Action-oriented with a “roll up your sleeves approach”
- Robust decision making - based on evidence and data
- Passion for education and learning
- Possesses a global outlook and approach
- Operates as a self-aware, effective team player
- Evident fluency in English Language, being confident in speaking, reading and writing communication

Skills/ Competencies
- Understand the Business: Has/develops a knowledge of Mondly’s business, product and marketing strategies. Brings digital mindset and user acquisition experience to bear in solving challenges and capturing opportunities.
- Drive focus on learner outcomes: Understands and supports the delivery of learner outcomes and experience-led user acquisition strategies
- Collaboration: Acts as a member of cross-functional teams with mínimal guidance and is able to partner closely with internal as well as external stakeholders

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**Job**: MARKETING

**Organization**: English Language Learning

**Schedule**: FULL\_TIME

**Req ID**: 8088