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Digital Marketing Coordinator

hace 2 semanas

Madrid, España SGS A tiempo completo

**Company Description**
We are SGS - the world’s leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories around the world.

As a **Digital Marketing Coordinator**, you will play a key role in developing, executing, and optimizing our digital marketing strategy to enhance brand awareness, drive customer engagement, and support sales growth. Working as an integral member of our global **Industries & Environment and Natural Resources** marketing team, you will leverage digital channels to maximize web and social media traffic, ensuring alignment with broader marketing objectives.

**Key Responsibilities**

**Content Creation & Management**
- Create engaging text, image, and video content for social media channels (e.g., LinkedIn, YouTube), ensuring alignment with brand messaging and audience engagement strategies.
- Structure and develop campaign pages to generate awareness and leads for specific services.

**Digital Optimization**
- Collaborate with the marketing team members to review and update web pages on the SGS global website.
- Ensure website content aligns with SEO best practices to improve visibility and traffic.
- Develop and enhance customer journey mapping using marketing automation tools to drive engagement and conversions.
- Research audience preferences and stay up-to-date with changes in digital marketing trends, sharing insights and recommendations for implementation with the team.

**Social Media Management**
- Analyze and assess the effectiveness of the social media strategy to drive and optimize it based on market trends and audience insights.
- Develop an optimal posting schedule based on data and customer engagement metrics.
- Oversee social media account layouts, including the management of LinkedIn Showcase Pages, ensuring a consistent and professional brand presence.
- Facilitate online conversations with customers, responding to inquiries and fostering engagement.
- Plan and coordinate webinars and LinkedIn Live events in alignment with business strategies and marketing plans.

**Analytics & Reporting**
- Define key digital marketing performance indicators (KPIs), track and measure results with support from the digital analytics team
- Provide comprehensive monthly and yearly performance reports, along with actionable recommendations for improvement.

**Collaboration**
- Work closely with business development teams to align marketing efforts with sales goals.
- Coordinate with internal stakeholders, including global and local marketing teams, to ensure consistent messaging and branding.
- Implement social media training to ensure a consistent and effective online presence.

**Qualifications** Qualifications & Skills**
- ** 2-5 years of experience** in B2B digital marketing, preferably in a coordinator or similar role.
- ** Native English speaker** preferred; proficiency in additional languages is a plus.
- ** Diploma or degree in Digital Marketing** or a related field.
- Strong understanding of **digital marketing best practices, website user experience (UX), marketing automation, and data analytics**.
- Proficiency in current **AI tools** and a strong willingness to explore emerging AI-driven marketing technologies.
- Solid knowledge of **SEO, web traffic metrics, and digital marketing KPIs**.
- Experience using **social media management platforms** (e.g., Sprout Social) and website content management systems (e.g., Sitecore) is a plus.
- Familiarity with **design tools** such as Canva and Clipchamp.
- Strong expertise in **digital advertising**, including Google Ads and LinkedIn advertising.

This role is ideal for a creative and data-driven digital marketing professional who thrives in a fast-paced global environment and is eager to drive engagement through innovative marketing strategies.