Head of Brand Experience

**Craft unforgettable, premium experiences as Head of Brand Experience at Fast Track, leading innovative events and partner hospitality that leave a lasting impression and build loyalty** Fast Track is positioning itself as the premium choice in iGaming CRM, and every touchpoint needs to reinforce that perception. This role is about making sure we show up differently than competitors - through event experiences that feel special, partner hospitality that builds loyalty, and all the details that make people say "that was so Fast Track." The Head of Brand Experience will have the creative freedom to innovate whilst working within commercial constraints. This person needs to balance big creative thinking with practical execution, understand B2B relationships, and genuinely care about the details that create memorable experiences. **Your responsibilities as a Head of Brand Experience at Fast Track would include**: **Experience Strategy and Design** - Develop and execute brand experience strategy aligned with Fast Track's premium positioning - Create innovative concepts for events, partner hospitality, and engagement programmes - Ensure all partner touchpoints reflect Fast Track's brand values and market position - Design experiences that differentiate Fast Track from competitors **Event Experience Ownership** - Own end-to-end experience design for major events (trade shows, conferences, partner dinners) - Work with Events Operations team to translate concepts into executable plans - Ensure events deliver memorable experiences that drive brand perception - Create activation ideas that engage prospects and partners meaningfully **Partner Relationship Cultivation** - Design and execute partner hospitality programmes that build loyalty - Create gifting strategies that feel personal and premium, not generic - Develop partner engagement programmes beyond transactional interactions - Ensure partner experience reflects their value to Fast Track **Vendor and Partner Relationships** - Build relationships with premium venues, hotels, and experience providers - Negotiate partnerships that elevate Fast Track's experiences - Manage vendor relationships for consistent quality delivery - Scout new opportunities for innovative partner experiences **Team Leadership** - Lead and develop Partner Marketing Manager and Coordinator - Provide clear direction and creative guidance - Build team capability in experience design and execution - Foster culture of innovation and excellence - Participate in recruitment for marketing roles requiring brand and experience expertise - Collaborate with Marketing Director and CMO on building high-performing marketing team **Team Collaboration** - Partner closely with Head of Events Operations on translating creative concepts into operational execution - Collaborate with Head of PR & Digital Marketing on brand consistency across all communications and digital touchpoints - Work with Marketing Director on budget planning, resource allocation, and strategic priorities - Support Partner Marketing Manager in coordinating with Commercial team on partner activation strategies - Coordinate with Creative Director (Jonas) and designers on visual execution of experiences - Participate in marketing leadership meetings to align on cross-functional initiatives and shared objectives **Brand Standards** - Establish brand experience guidelines and standards - Ensure consistency across all partner touchpoints - Review all partner-facing materials for brand alignment - Maintain quality control on experience delivery **Budget Management** - Manage experience budget efficiently whilst maintaining quality - Make strategic decisions on where to invest for maximum impact - Find creative solutions within commercial constraints - Report on ROI of brand experience investments - 5+ years experience in brand experience, experiential marketing, or premium hospitality - Portfolio demonstrating creative experience design with strong execution - Proven ability to create differentiated, memorable experiences - Strong project management skills - can bring concepts to life operationally - Experience working with B2B audiences and understanding relationship dynamics - Budget management experience with ability to work within constraints - Excellent communication and presentation skills - Creative thinking balanced with commercial pragmatism - Strong attention to detail without losing strategic perspective **Nice-to-haves**: - iGaming, gaming, or entertainment industry experience - Agency background in experiential marketing or brand activation - Luxury hospitality industry experience - Event production or design background - Experience managing creative teams - Multi-lingual capabilities (Spanish/English minimum) **Working at Fast Track** Fast Track is a disruptive technology company, recognised as the iGaming industry CRM leader. Fast Track provides a new way of working, enabling teams to focus on innovation and growth. W