Master's Thesis: Digital Engagement
hace 2 semanas
**Job Function**:
Career Programs
**Job Sub Function**:
Non-LDP Intern/Co-Op
**Job Category**:
Career Program
**All Job Posting Locations**:
Madrid, Spain
**About Innovative Medicine**
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
**Digital Customer Engagement Internship (2 Months, Full-time)**
**Initiative Overview**
**Internship Focus**
- ** Process Automation and Simplification**: Identify processes suitable for automation to drive efficiency and reduce manual effort.
- ** Content Innovation**: Review current content production and propose approaches to tailor content (e.g., via GEN AI).
- ** Customer Experience & Personalization**: Evaluate digital user experience and make recommendations for scalable personalization.
- ** Activity and Engagement**: Track engagement trends and highlight how digital channels enable competitive customer interactions, pre
- and post-rep engagement.
- ** External Benchmarking**: Compare with pharma and cross-industry best practices to inform recommendations.
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