Account Based Marketing Manager Europe

As a global B2B FinTech software company, Serrala helps organizations automate their complex finance processes to stay ahead of the curve. With locations in Europe, North America and Asia, our 700+ employees are dedicated to servicing our customers in all industry sectors, from medium-sized companies to global players. More than 100 of S&P500 and over 50% of DAX40 companies are our customers.

We are growing - our goals are ambitious, and to achieve them, we need you. #Barcelona

**Account Based Marketing Manager Europe (all genders)**

As the European Account Based Marketing (ABM) Manager, you will support the development and execution of targeted ABM campaigns, assist with key aspects of campaign planning, and aid with the research needed for key account planning and management.

**Your Day to Day**:

- Develop and execute a compelling ABM strategy that successfully engages target accounts, moving them effectively through the buying journey to drive pipeline and revenue.
- Understand the buyers within target enterprise accounts - including pain points, demographics, and how they buy.
- Collaborate with global content and product marketing teams to develop engaging and relevant journeys with top, middle and bottom of funnel content for prospects and customers.
- Identify, build, and maintain the target accounts list in partnership with sales to ensure campaigns are targeted to the right audience.
- Work closely with Regional Marketing Managers, Account Executives and BDRs to ensure alignment of the ABM strategy with account plans, regional marketing plans and customer programs.
- Plan, execute and manage campaigns through Serrala's ABM platform (6Sense) and social media platforms.
- Effectively manage the European ABM budget to ensure optimal allocation and ROI.
- Define and implement repeatable processes to expand the ABM program across all target accounts in Europe.
- Support execution of virtual and physical events to generate a consistent prospect journey across all marketing initiatives.
- Maintain and update project plans and tasks in collaboration tools like Asana or Smartsheet.
- Be our expert in end-to/end campaign development, execution, measurement, and optimization practices.

**What makes you excel in this position**:

- Degree in marketing or related field, or equivalent professional training / experience
- Proven experience of 3-5+ years in ABM for a B2B organization targeting Enterprise-level prospect, 5+ years of experience in B2B software marketing, preferably in customer marketing, field marketing, or demand generation.
- Experienced in onboarding and managing ABM programs and tech stack such as Demandbase, 6sense, or equivalent.
- Experience working with marketing automation tools (Marketo or similar), CRM systems, paid media, social media and project management tools
- Strong project and program management skills with the ability to drive both planning and execution.
- Excellent analytical and quantitative skills to interpret data, generate insights and translate it into actionable changes
- Experience with budget management and a track record of achieving positive ROI.

**Why us?**

What unites us as Serralians across all borders is our passion for future-oriented software solutions and our shared values which are the foundation of our strong corporate culture and our innovative drive. At Serrala, our global teams are eager to evolve, advance, and innovate. We continuously improve the way we work with professional development at the core of what we do. With modern and flexible work environments, global and regional events, and a strong fostering of team spirit, we believe that together we can accomplish any challenge and move any mountain.

**It’s time to become a Serralian**

Do you look forward to taking on exciting challenges in an expanding and innovative environment? We continuously improve the way we work, including modern and flexible working conditions, professional development as part of our LearnLab, joint team events such as monthly lunches, after work events, and the Serralian Base Camp. And yes, we also promote sports activities and provide organic fruit and refreshing beverages.

**Pro-Tip**: Skip the cover letter and pitch us in 3 sentences why exactly you are the perfect match for our team

**Your HR Contact for this position is**: Janina Hohl

**This role is based in**: Barcelona

**[EEO Statement]**

We are proud to be an equal opportunity workplace. We celebrate and support diversity by providing equal employment opportunities regardless of race, creed, color, religion, age, sex, national origin, disability or handicap, genetics, protected veteran status, sexual orientation, gender identity or expression, arrest record, or any other characteristic protected by federal, state or local laws.

**[To all recruitment agencies]**

Serrala does not accept agency resumes. Please do not forward resumes to our jobs alias, Serrala employees or any other organization locatio