Global Marketing Director

Company Overview

HQTS is a leading global quality assurance company, providing comprehensive services such asinspection, testing, auditing, and supply chain management across various sectors. With a historyspanning nearly three decades, we have established ourselves as a respected entity with ambitiousplans for global expansion.

Job Position

Global Marketing Director

Description and Responsibilities

We are seeking an experienced and dynamic Marketing Director plays a crucial role in driving thecompany's business growth, increasing market share, and improve the company's brand awarenessand perception.

1. Strategic Planning and Goal Setting Analyze market trends, competitive landscape, and internal company resources to formulate long term and short-term marketing strategies. Establish clear, measurable, achievable, relevant, and time-bound (SMART) marketing goals.

2. Global Team Management and Leadership Build, train, and manage an efficient marketing team, clarifying the responsibilities and tasks ofglobal team members. Motivate global team members, create a positive working atmosphere, and enhance the team'scohesion and execution ability.

3. Market Research and Analysis Organize and supervise market research activities, collecting, analyzing, and evaluatinginformation related to consumer needs, competitors, and industry trends. Based on research results, provide suggestions for the positioning of the company's products orservices to meet market demands and maintain a competitive edge.

4. Brand Promotion and Management Develop and implement brand communication strategies to increase the company's brandawareness, reputation, and loyalty. Ensure the consistency and standardization of the company's brand image to maintain brand value.

5. Marketing Campaign Planning and Execution Plan and organize various marketing campaigns, such as online and offline promotions,advertising placements, public relations activities, and sales promotions. Monitor the effectiveness of marketing campaigns, conduct evaluations and optimizations toimprove the return on investment.

6. Budget Management and Resource Allocation Be responsible for budgeting and controlling the marketing department, and allocate resourcesrationally to ensure effective utilization. Evaluate the cost-effectiveness of various marketing activities and optimize budget expenditures.

7. Partnerships and Alliances Search for and establish partnerships with external partners, such as advertising agencies, media,industry associations, etc. Oversee the implementation of cooperative projects to ensure the desired cooperation effects.

8. Market Information Monitoring and Reporting Continuously monitor market dynamics and changes in competitors, and adjust marketingstrategies in a timely manner. Regularly report the progress and achievements of marketing work to senior leaders, providingdecision-making support data and suggestions.

Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
- Minimum of 15 years of experience in marketing, with at least 8 years in a leadership role.Experience in the TIC Industry is highly desirable.
- Proven track record of developing and executing successful marketing strategies. Excellent leadership and global team management skills.
- Strong analytical and problem-solving abilities.
- Exceptional communication and interpersonal skills
- Creativity and Innovation: The capacity to come up with creative marketing ideas and innovativeapproaches to stand out in a competitive market.
- Relationship Building: Strong networking and relationship-building skills to collaborate withpartners, agencies, and clients.
- Budget Management: Skills in budgeting, financial planning, and resource allocation to ensureefficient use of marketing funds.

Pay: 49,000.00€ - 52,000.00€ per year

**Experience**:

- Marketing: 10 years (required)

**Language**:

- English (required)