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Senior Manager, Content and Channels, Centre of Digital Excellence
hace 2 semanas
As Senior Manager, Content and Channels, you will collaborate with the AstraZeneca Corporate Communications team and Global Corporate Affairs (GCA) network to deliver high-quality digital communications that build reputation, earn trust, and drive impact. You will provide expert strategic counsel to colleagues and stakeholders, ensuring our global digital channels excel at telling the compelling story of our company. Your role will involve driving effective tactics based on clear objectives, audience targeting, and key performance indicators. You will ensure content meets quality, brand, and accessibility standards while following planning and approval processes to maximize resource efficiency and minimize compliance risk.
**Accountabilities**
- Provide high-quality advice and counsel in support of digital strategy, tactics, and execution to stakeholders across GCA therapy areas, regions, markets, and other business areas.
- Manage, review, and publish digital content across our global channels, ensuring adherence to corporate digital strategy and compliance, branding, and accessibility standards.
- Work independently and with the measurement lead to identify, track, and share key performance indicators and actionable insights to inform campaign design, in-flight adjustment, and post-campaign learnings.
- Ensure a high standard of community management on our global digital channels, working in close partnership with internal stakeholders, agencies, and vendors.
- Provide support as required across all areas of the CoDE’s operations, depending on demand.
- Stay up to date with industry trends, best practices, and emerging technologies.
**Essential Skills/Experience**
- Excellent standard of written and spoken English
- Minimum 5 years digital communications experience working in a fast-paced global in-house or agency communications team is essential
- Experienced digital strategist with demonstrable understanding of and experience deploying data-driven campaigns across paid, owned and earned channels
- Experience in using data and research and sourcing insights to inform campaign planning and influence stakeholders
- Experience in working with international teams or on projects with international dimensions, contributing to and prioritising multiple high-level projects across cultures and time zones
- Significant experience of managing different stakeholder relationships, confident at managing up
- Appreciation of the role of Artificial Intelligence in improving performance and efficiencies in digital communications
- Experience working in the pharmaceutical industry or other highly regulated sector is desirable.
**Desirable Skills/Experience**
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
AstraZeneca is a place where you can build a long-term career with opportunities for lifelong learning. We promote learning and agility while offering development opportunities. Here, challenging work goes hand in hand with an energizing environment. Embrace the chance to grow your abilities constantly. We are a high-performing learning organization that delivers innovative development experiences to sustain future leaders. This is the place to build a fulfilling career.
