Channel Marketing Manager, Iberia

Company Description
At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

**Job Description**:
Responsible for the management and coordination of the marketing activities for the entire channel in Spain & Portugal, reporting to the Western Europe Senior Channel Marketing Manager. Execute activities to drive maximum ROI across the WDC portfolio (WD, WD_BLACK, SanDisk, SanDisk Professional and Western Digital brands) in the region.

Domestic and/or international travel will be required.

**Responsibilities**:

- Develop effective quarterly marketing programs & activities with Distributors, Retailers, Etailers and resellers that will help achieve sales targets, drive volume, and market share in line with WDC Sales & Marketing strategies and IMP (Integrated Marketing Plan)
- Develop quarterly digital awareness programs in conjunction with the Digital Hub
- Recommend & execute quarterly Go-To-Market (GTM) projects for our Consumer Brands
- Drive category management projects and provide adequate retail and etail solutions to optimize the assortment in line with business objectives
- Ensure all online content is delivered to a high standard across Retailer, Etailer websites
- Brief agencies across a wide range of activities including, but not limited to, providing customers with appropriate POP displays to achieve primary, secondary and cross-category placement in selected areas in store.
- Work with agencies to drive in-store merchandising efforts and sales training initiatives with Retailers
- Coordinate product launches with all relevant channel partners across the WDC portfolio
- Establish and maintain good working relationships with Alliances (Host devices & Software companies)
- Manage the coordination of relevant trade shows, partner conference & sales trainings including, but not limited to design, content and logístical management
- Responsible for reporting of channel promotions, including ROI
- Responsible for financial management of MDF & OPEX budget from raising customer projects to managing claims in the dedicated portal
- Prepare and present in-depth quarterly analysis of all promotional activities from previous quarter by region. Compare results to prior year highlighting cost, ROI, top sellers by product, by customer and other trends.
- Hold and conduct weekly review on promotions with sales team.
- Develop and maintain productive relationships with all channel partners and WDC sales, product marketing, corporate marketing, marcoms, business operations, PR and social teams.
- Carry out ad-hoc projects & reporting as requested
- (Management reserves the right to change, rescind, add, or delete the duties and responsibilities of positions within the job classification at any time.)_

Qualifications**
Education and/or Experience**
- Bachelor’s Degree in Business or Marketing or equivalent. Must be technically literate and proficient
- 4 years marketing experience.
- IT brand experience preferred
- Agency management experience a plus
**Specific Knowledge**
- Aptitude to understand storage technology & keep current with evolutions
- Good knowledge of B2C, B2B and digital marketing disciplines
- Good knowledge of business plan and marketing plan disciplines
**Computer, Software, Tools, Equipment, and Machinery Skills**
- Intermediate to advanced skills in MS Excel, Word, PPT, Teams and Outlook required
- Ability to use effective Internet/Intranet searches
- Ability to use Salesforce is a plus
**Language Skills, able to**:

- Clearly communicate in both Spanish and English (both verbal and written)
- Portuguese language is a plus
- Speak effectively one-on-one and in group situations
**Interpersonal Ski