Senior Customer Marketing Analyst Iberia

**CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

**The Team**:
We have an exciting opportunity for a Senior Customer Marketing Analyst to join our Customer Marketing Iberia Team based in Barcelona, Spain.

You will have a pivotal role in the Iberia Acceleration Plan, being an outstanding addition to the growing Customer Marketing Team.

**The Opportunity**:
In this role, you will build strong retail plans in co-creation with our Marketing and Sales team. Furthermore, you will provide meaningful analysis, inputs and ideas on how to expand mature brands and how to launch new brands into the market, ensuring fast win-win opportunities and high-quality executions.

We look for people that are excited by a challenge, want to be rewarded for performance and who are motivated to make things happen.

**What Your Impact Will Be**:
Some of your main responsibilities will be:

- Drive actionable insights into the Iberia Commercial organization to stimulate sales growth, market share and maximize profit.
- Analyze market dynamics and advise Marketing and Sales teams with insights related to pricing, promotional mechanics, range, and consumption models.
- Co-Create strong 360º customer plans using all leverages at our scope from category data to in-store visibility.
- Analyze and track competitor’s activity to feed future brand and category plans
- Be responsible for developing point of sale materials to drive brand and category awareness.
- Lead the process from definition and forecasting to production and implementation of second placement tools and drive continuous efficiencies across channels and countries.
- Retail budget management, track and analyze spend by customer and brand to drive continuous improvement and efficiencies.
- Create strong relationships with all key stakeholders to align and execute company strategies with customers.

**What We’re Looking For**:

- Minimum 4 years of experience as Trade Marketing / Category Manager. A similar position in an international FMCG firm is considered a plus.
- University degree in Business Administration, Economics, Finance or any related field (Bachelor / Master / Diploma).
- Strong analysis and problem-solving skills. Able to analyze data and provide innovative solutions and actions.
- Results oriented, winning mentality, competitive, strong will to succeed.
- Dealing with ambiguity & resilience. Ability to prioritize.
- Organizational skills, attention to detail & adaptability.
- Ability to work and communicate with stakeholders at different levels of the organization.
- Team player. Ability to work in a matrix organization with cross functional teams.
- Multicultural mindset & respectful.
- Strong Microsoft Excel skills and proficiency in Microsoft Office.
- Native level of Spanish & fluent in English.

**What It’s Like to Work Here**:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

- ** We collaborate**: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- ** We innovate**: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- ** We execute**: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

**Our Approach to Hybrid Work**

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

**Who We Are**:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain