Growth Lead

At Siena, we are building the world's first autonomous customer service platform, leveraging artificial intelligence to enable machines to engage in useful and empathic conversations. Our platform is the first of its kind, designed to work out-of-the-box to effectively solve customer problems across all digital channels. Our self-service, autonomous CX platform uses advanced natural language processing techniques to communicate with customers in a natural tone and promptly answer questions, while also utilizing conversation redirecting algorithms to develop a human + AI operating model. As a result, companies see a significant reduction in ticket backlogs, a marked improvement in customer experience, improved ability to manage unpredictable conversation volumes, and an increase in agent capacity to handle high empathy cases. If you're excited about artificial intelligence and the intersection of human-to-machine communications, and want to be part of a remote team who is driving innovation and making a real impact, then come join us in pushing the boundaries of AI and CX performance. **Team and culture**: - ** Product-driven**. We're on a mission to building a best-in-class product that will power millions of brands. - ** Ownership**. We do meaningful work and we own it 100%. We share wins with the team and take individual responsibility when things don't pan out. It takes courage to take responsibility even in the face of failure. Be an owner and you'll thrive here. - ** Autonomy**. We have the ability to unblock ourselves, search for answers before asking for help, and make reasonable decisions within our scope without seeking consensus from others. - ** Customer-first**. We understand our customers and optimize to build the best product for them. - ** Impact**. We take our work seriously. We’re a small squad on a mission to change ecommerce for the better. - ** Open & thoughtful communication**. We prefer an async way of working with a focus on deep work vs. endless meetings and politics. **About the role**: **What you'll be doing**: - ** Strategic Market Positioning**: Set and own the overarching strategy and direction for Siena AI's market positioning, ensuring we stand out in the industry landscape. - ** Brand Identity and Messaging**: Cultivate an impressive brand identity and enhance visibility across all relevant channels. Craft unique, engaging, and concise messaging and positioning that resonates with the target audience and compels action. - ** Data-Driven Lead Generation**: Utilise strategic marketing channels and tools to create data-driven lead generation programs that foster sustainable ARR growth. - **Sales Enablement**:Equip the Sales Team with the necessary resources to effectively execute the GTM strategy and attain exceptional ARR results. - ** Product Launch Excellence**: Partner effectively with Product and Engineering teams to lead the end-to-end go-to-market strategies for impactful product releases. - ** Content Leadership**: Develop a robust content generation program to establish thought leadership. - ** Promotional Innovation**: Generate creative concepts for promotional events and activities, orchestrating them efficiently to maximise impact and ROI. **Join the team if you**: - Have 4+ years steering marketing efforts from ground zero to achieving market leadership in the B2B SaaS space. - Demonstrate a deep understanding of the scaling journey in the context of revenue growth, consistently devising strategies to stand out and capture market share. - Got the expertise to cultivate brand identity and enhance visibility. - Ace orchestrating successful product launches while aligning marketing and product strategies. - Have a knack ideating and generating diverse content formats for thought leadership. - Enjoy scaling teams, inspiring and mentoring people. - Are a creative mindset who leverages data for lead generation and refining marketing strategies. - Thriving in a dynamic startup environment, driving and acing ARR goals. **Impress us even further**: - You're acing analytics tools (Amplitude, Google Analytics, etc.) or database/SQL queries - Savvy with AI powered tools and already established ones like: Segment/Amplitude/HubSpot/Lemlist/Zapier/Hunter.io/Outreach.io/Reply.io/Snov.io/Clearbit **Benefits**: - The flexibility to work from anywhere, even if it's just from the comfort of your own bed (because let's face it, who doesn't love a good WFH situation?) - Flexible working hours, because who said you can't design your day on your terms? - Competitive salaries, smaller egos. We offer highly competitive salaries and equity, because we're building this together. - Time off? More like time on. With unlimited paid time off and a minimum of 15 days off per year, you'll have plenty of time to explore the world (or just your couch). - "Edu-tainment" budget - an annual budget to continue learning and expanding your horizons. It's like getting a raise without having to