Emea Regional Hub Regional Program Lead

**What we offer**

**Team Overview**

The role of the Global Demand Center is to develop end-to-end marketing programs that deliver demand to the business. The Global Demand Center teams collaborate with the CMSO teams to identify demand objectives, the Field Marketing teams to validate the demand routes and tactics, and business management teams to determine financial resources to create programs that deliver on the business’s demand needs.

GDC is our global engine for scalable practices, delivering business outcomes through efficient and data driven digital marketing programs and tactics. The Demand Center Regional Hubs are the arms into the regions and MUs, identifying local and regional demand needs, working with the Integrated Demand Teams and channels to implement Integrated Demand Programs. Engaging with local marketing teams, they will support high engagement marketing as well as optimize the performance of programs and channels that are being executed in their regions.

**The Role**

Ensure coordinated, optimal execution of program in the region, specifically:
Collaborate with IDT global program leads to ensure the program scope meets regional needs
- Safeguard that all elements are deployed per integrated demand plan
- Monitor performance and drive continuous improvement
- Collaborate with the virtual in-Hub channel specialists and analyst community to execute the program
- Ongoing coordination and stakeholder management with Field Marketing
**Specific accountabilities include (but not exclusive)**:

- Assess channel investment mix and proactively propose optimizations and aligns adjustments with IDT
- Review Global program content in US EN and secure regional fit
- Adapt and localize content matrix and add MUs specific content (customer stories,)
- Sign off media brief and plan including content matrix, organic and paid media plan
- Decide on localisation across MUs based on market potential
- Engage with MUs to secure on time localisation reviews
- Plan tele capacity needs based on investment and ensure MUs are briefed to enable local Tele resources.
- Proactively monitor performance across all channels and MUs and collaborate with relevant virtual team member(s) in IDT, in the Hub or in Field Marketing to engage change and optimization
**Experience & Key skills**
- Minimum 6-8 years’ experience in digital marketing with multiple tactics, paid & organic
- Experience in designing integrated always on dynamic cross channel customer journeys
- Knowledge of high-tech industry
- Data driven digital first mindset & natural leadership Strong in Web Analytics: Experience with Adobe Omniture/Google Analytics
- Strong in Web Optimization: Experience with Adobe Experience Manager
- Hands on experience with Marketing Automation is a plus (SMC/ Marketo)
Excellent organizational and planning skills
- Strong team player who loves to connect, collaborate and supports a sharing culture
- Positive hands-on and pro-active attitude
- Excellent communication skills in English
**Education and Qualifications**
- Bachelor’s degree or equivalent required
**Location**
- This position can also be filled in other countries of the EMEA South region
**We are SAP**

**Our inclusion promise**
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Requisition ID:326097 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Limited Full Time |