Social & Influencer Marketing Lead - Reality Labs
hace 2 días
**Social & Influencer Marketing Lead - Reality Labs
- EMEA Responsibilities**:
- Lead, build and grow a locally resonant social strategy that is driven by audience insight and ladders up to global marketing objectives.
- Help strengthen our local social presence, leading editorial strategy, community management, activity planning and managing key agency relationships to develop best in class social campaigns and content
- Insert our brands into culture, building out tailored influencer marketing strategies and programs and exploring new tactics and platforms to reach our audiences.
- Work cross-functionally to create insightful briefs drawing on different sources of insight and knowledge to create social first campaigns and content which amplify and work in tandem with paid media activity, driving increased engagement and lifts in key sentiment metrics.
- Partner with the Media team to coordinate the most effective blend of paid, earned and owned social media to achieve the defined brand sentiment goals.
- Develop and define unique local social brand voice and presence, laddering to global brand strategies for our core product brands. A platform and playbook to allow real time reaction to cultural moments.
- Establish measurement framework and process in partnership with analytics teams to quantify the impact of social marketing activities. Oversee quarterly, monthly and weekly social planning in partnership with internal and external creative teams
- Partner with Integrated Marketing, Insights, Analytics, and Comms Planning teams to ensure all initiatives are grounded in a solid base of community understanding and structured to deliver data-driven results
- Analysis of cultural, community, media and market trends to inform strategic and creative development for content
- Adapt international learning agenda and measurement framework for consistent reporting, analysis and insights
**Minimum Qualifications**:
- 10+ years advertising and marketing experience with experience in social and influencer marketing (creative/content/social agency experience preferred).
- Experience working internationally on global brands
- Experience helping consumer-facing brands enter culture through locally relevant marketing
- Hands-on experience developing and executing creative, innovative, integrated social marketing campaigns
- Experience crafting business cases, influencing senior leadership, and measuring and demonstrating business impact of your work.
- Experience collaborating within dynamic and matrixed organizations
- Proven strategic ability to design and deliver impactful marketing solutions
- Adept at building, inspiring, and leading strong, happy and productive teams
- Thrive in a self-starter, fast-paced and changing environment
- Outstanding creative sense, plus excellent written and verbal communication skills
- Strong presentation and public speaking skills amongst senior leadership
**Preferred Qualifications**:
- Passion for Meta’s mission and values
- Passion for all things social
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