Guest Engagement Manager

Guest Engagement Manager
- Madrid, ES, 28232- Full Time- Guest Engagement Manager ¦ Las Rozas Village ¦ Permanent/ Full time/On Site_

**_Something Extraordinary Every Day_**
- As our Guest Engagement Manager, you will assist in the development of the Guest Engagement (GE) strategy and execute it at the Village level. You will be responsible for the analysis of our guests or potential guests and leverage the insight to drive guest acquisition, deliver relevant content to the right audience and enhance the engagement of our current members._

**_What you will be doing_**
- _You will develop the overall communications and research strategy for the Village_
- _You will review opportunities for surveying the existing customer base to increase quality of customer base. Work with external research agency to ensure market analysis is incorporated into ongoing communication strategy_
- _You will develop a communication strategy of the membership programme in line with both Central and Local CRM Team_
- _You will get involved in various activities that are related to our members, e.g., buyer programme, brand engagement, push notifications, etc._
- _You will plan, coordinate and execute the guest acquisition strategy to achieve the agreed KPIs on the number of new members_

**_What makes you special_**
- Every colleague is an entrepreneur at heart and this drives our organisational culture, which values invention, innovation and risk taking. To be successful with us, you’ll have:_
- _Experience as similar role focusing on consumer insights_
- _Computer literate and high proficiency in Microsoft Office; knowledge of Conig, PowerBI, Googla Analytics and TGI is essential_
- _Previous experience on implementing a successful rewards programme _
- _Demonstrable experience in leading a team and managing budgets_
- _Excellent understanding of database concepts and segmentation _
- _Ability to run A/B Testing and Multivariate Testing (MVT)_
- _Experience in 3rd party consumer research_
- _Exceptional analytical skills with the ability to segment audience and define new audience types_
- _Capable of running consumer research panels_
- _Ability to think strategically and turn guest insights into marketing plans_
- _Strong organisational and planning skills, with the ability to put processes in place_
- _Excellent interpersonal and communication skills _
- _Able to work well with all levels across the business_
- _Ability to perform under pressure and to meet deadlines _
- _Fluent in English and Spanish language, any other European language would be beneficial_

**_There’s no one quite like us_**
- The Bicester Collection are the worlds’ leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 11 Villages in Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams. _
- Our Vision is to be the best shopping destination in the world. _
- Our Mission is to make the lives of others better including our brands, our guests, our people and our communities. _
- Our Brand Promise is to offer something extraordinary every day. _
- Our Five Values are the glue that bind us together and allows us to lead ahead:_
- _Authenticity - Always do the right thing_
- _Innovation - Think outside of the box_
- _Passion - Do what you love and love what you do_
- _Critical Thinking - Challenge the obvious_
- _Vision - Be mission driven always_

**_Why we’re exceptional_**
- The key to our success is the quality and commitment of our people. In return for your hard work and commitment to our values, you’ll receive a generous salary and we’ll also reward you through our Feel Good Programme which offers the following benefits:_
- **_Lifestyle_**_ - _Our Lifestyle benefits include life assurance, income protection, pension, leisure travel insurance, an electric car scheme, a discounted shopping portal, discounts across our Villages, a referral bonus and season ticket loans._
- **_Physical _**_- Our Physical health benefits include private medical cover, virtual doctor support, dental insurance, health screening, a cycle-to-work scheme, eye care and flu vaccinations._
- **_Mental_**_ - Our Mental health benefits include access to professionals as well as support from trained mental health 'first aiders' from across the business, an employee assistance programme and free access to Headspace and Thrive, two of the most well respected mental well-being apps._
- **_Social _**_- Our social programme is designed to help us connect and, most importantly, have fun Benefits include yoga classes, summer parties, outdoor team activities, time away from the office to enjoy special occasions such as birthdays, getting married, moving house and, of course, taking a well-deserved break._

**_Co