Creative Strategist Manager

**SMADEX**is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.

This position can be based in Barcelona, London or Austin.

**The Role**:
Smadex is seeking a **Creative Strategy Manager** to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.

As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.

**Key Responsibilities**

**Creative Strategy & Insights (40%)**

- Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
- Build structured, client-facing creative proposals that connect performance data to strategic direction
- Partner with Product on creative tools.
- Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns

**Cross-Functional Leadership (30%)**

- Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
- Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
- Lead creative briefings and ensure alignment between client objectives and creative execution
- Own the creative readiness process for high-value accounts. Rotation.
- Handle ticketing and communication with Creative Designers

**Client Partnership (20%)**

- Support Account Managers in high-stakes creative conversations with clients
- Present creative performance reviews and strategic recommendations to client stakeholders
- Proactively identify creative optimization opportunities that expand wallet share
- Participate in JBPs and QBRs as experts on Creatives

**Knowledge Management (10%)**

- Build and maintain a creative performance repository accessible across teams
- Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
- Train Account Managers on creative best practices and how to position creative insights with clients

**What You Bring**

**Required**:

- 5+ years in mobile advertising, creative strategy, or performance marketing
- Deep understanding of creative formats across UA, retargeting, and CTV
- Experience translating creative performance data into strategic recommendations
- Track record of working cross-functionally in fast-paced environments
- Strong presentation skills and ability to influence without direct authority

**Preferred**:

- Experience with programmatic advertising platforms
- Gaming industry knowledge (especially mid-core and casual)
- Familiarity with creative production workflows and timelines
- Data visualization skills

**Success Metrics**

- Reduction in creative-related delays for campaign launches
- Increase in creative iteration velocity for HV accounts
- Client satisfaction scores on creative insights and recommendations
- Knowledge sharing metrics (playbooks created, teams trained, insights distributed)

**Reward package**:

- Integrate a highly motivated and young team
- Great compensation package
- Top location at the heart of Barcelona in a penthouse office with a rooftop terrace, Barbeque, and a fully stocked fridge
- Great work-life balance: work from home, flexible hours
- LinkedIn Learning and training opportunities
- Meal vouchers - Tickets Restaurant monthly allowance
- Monthly gym allowance to use in up to 30 DIR gyms around the city
- Monthly TGIF events
- Regular team-building events
- Fun and friendly work environment with talented marketers and engineers from over 21 countries
- And more

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