CRM Manager

About Merkle

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

We’re hiring for a CRM Manager as part of Merkle in Barcelona.

Job Description:
The Role

Life as a CRM Manager at Merkle

In this role, you’ll be responsible for digital delivery and business processes, orchestrating success in the following areas:

- Design Impactful Campaigns: offer practical advice regarding campaign lifecycle decisions for both peers/colleagues and clients.
- Keep a holistic view on all journeys and activities in your markets and align the client’s market stake holders with Merkle’s internal delivery team. This requires building client relationships and managing expectations and risks of key internal and client stakeholders on any project.
- Guidance on test plans, support and consultancy on complex campaigns, customer journeys and new projects to the client and all team members. Incorporate industry best practices.
- Ensure Process Excellence: Ensure SLAs are met and rigour is maintained at all stages, from briefing accuracy to quality checking and execution. Capture, share, and update knowledge across all service areas and the entire team.
- Manage Risks Proactively: Identify and escalate project risks, stays aware of client dependencies, and supports the validation of assumptions.
- Drive Performance: Empower marketing teams to gain insights, analyze data, make predictions, and optimize marketing programs, campaigns, and resources in collaboration with Merkle’s Campaign Performance Lead.
- Innovate Continuously: Contribute to innovation projects and develops technical practice areas by staying updated with industry trends, improving training material, and connecting with Merkle’s internal technical specialists.

What We Are Looking For
- 3 years of hands-on campaign delivery experience, including journey building, triggers, and complex campaigns.
- Proven track record of successfully managing CRM journeys, data reporting, and stakeholder expectations.
- Proficiency in Excel.
- Proven ability to implement and refine strategies using an experimental mindset.

Added Advantages
- Experience with Eloqua.
- Familiarity with SQL, Excel, and Power BI for data management and reporting.
- Line management experience.
- Experience in change management.
- Experience with performance reporting.
- A few of the benefits
- Whether it's the joy of working with people at the top of their game or the Merkle social calendar, people love working here - and we hope you will too- Attractive and great compensation package-
- Flexible work schedule #LI-Hybrid-
- Spanish/English lessons-
- Free life and health insurance-
- Career development through Dentsu University and LinkedIn Learning-
- Day off on your birthday-
- Annual wellness days-
- Merkle Care Employee Assistance Program-
- Merkle Benefits Club-
- Reduced fee in Andjoy-
- 2 volunteering days per annum-
- Flexible salary remuneration scheme.- Inclusion and Diversity
- About dentsu
- Taking a people-_centered_ approach to business transformation, we use insights to connect brand, content, _commerce_ and experience, underpinned by modern creativity. As part of _Dentsu_ Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). _Dentsu_ combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society._
- Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive._
- If you have any reasonable adjustment needs arising from a disability or medical condition to fully _participate_ in the recruitment process, please discuss this with our recruitment teams._

Location:
Barcelona - Av Diagonal 177

Brand:
Merkle

Time Type:
Full time

Contract Type:
Permanent