Regional Product Market Lead

**Regional Product Market Lead**
Are you results-oriented professional who enjoys playing a pivotal role in supporting successful product launches and commercialization? Are you seeking an opportunity where you can make significant impact by driving product development? Are you motivated to take on a challenging role that involves strategic planning, executing commercial activities to achieve exceptional market performance?

**Western Union powers your pursuit**
Responsible for supporting the successful launch and commercialization of Western Union products within the designated region.
Oversee the strategic planning, execution, and coordination of all commercial activities to maximize market penetration, revenue growth, and customer satisfaction.
Role will involve cross-functional collaboration, market analysis, and effective stakeholder management with regional teams.

**Role Responsibilities**
- Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred).
- Proven experience in product commercialization, product management, or a related role within the region.
- Strong understanding of market dynamics, customer behavior, and competitive landscape.
- Excellent leadership and project management skills, with the ability to effectively coordinate cross-functional teams.
- Analytical mindset with the ability to translate data into actionable insights and strategies.
- Exceptional communication and interpersonal skills to build relationships with internal and external stakeholders.
- Results-oriented with a track record of achieving commercial objectives and driving revenue growth in a global organization.
- Ability to adapt to a fast-paced, dynamic environment and manage multiple priorities effectively.

**Role Requirements**
Develop Regional Commercialization Strategy:

- Define and execute the regional commercialization strategy in partnership with the regional and product teams aligned with overall business objectives and product roadmap.
- Identify market opportunities, target segments, and competitive landscape to drive successful product launches and market penetration.

Support and help Coordinate Launch Activities:

- coordinate the launch activities ensuring successful market entry and adherence to launch timelines in partnership with the PMO /delivery teams
- Collaborate with cross-functional teams including marketing, sales, product management, and regional operations to develop and execute launch activities.

Work in partnership with regional stakeholders, and functional teams ensuring market insights and analysis are understood and support the activities agreed for commercialization and outcomes that need to be achieved.
- Leverage market research and analysis to confirm customer needs, market trends, and competitive dynamics in order to deliver a successful outcome
- Leverage insights on customer behavior, preferences, and buying patterns to inform and deliver successful commercial strategies.

Stakeholder Management:

- Build and maintain strong relationships with key stakeholders, including internal teams, customers, partners, and distributors.
- Collaborate closely with regional sales teams and operations teams to align commercial strategies, provide guidance, and support their efforts.

Supporting Sales Enablement:

- Work in partnership with product, sales teams and operations teams on sales enablement materials, training programs, and tools to equip the business with the necessary knowledge and resources for successful product commercialization.
- Collaborate with marketing to help support go to market activities and work in coordination with the delivery teams to ensure timely go to market outputs.

Performance Tracking and Reporting:

- Work with the regional and product teams to Define key performance indicators (KPIs) for commercial activities and track their performance.
- Analyze sales data, market trends, and customer feedback to evaluate the effectiveness of commercial strategies and leverage the data insights team to make data-driven recommendations for improvement.

Continuous Improvement:

- Identify opportunities to optimize commercialization processes, enhance efficiency, and streamline workflows.
- Stay updated with industry trends, market dynamics, and best practices in product commercialization to drive continuous improvement.

**We make financial services accessible to humans everywhere. Join us for what’s next.**
Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. To support this, we have launched a Digital Banking Service and Wallet across several European markets to enhance our customers’ experiences by offering a state-of-the-art digital Ecosystem. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

**Benefits**
You will also have access to short-term