Brand Manager Transplantation

hace 2 semanas

Madrid, España Takeda Pharmaceutical A tiempo completo

**About the role**:
The Brand Manager is responsible for managing and enhancing the lifecycle of Livtencity and working on CMV infection and/or disease in adult patients who have undergone a haematopoietic stem cell transplant (HSCT) or solid organ transplant (SOT). This role involves gathering user requirements, developing product enhancements, and creating strategies to maximize product appeal. By ensuring effective marketing and product management, this role supports Takeda's mission to bring better health to people and a brighter future to the world.

**How you will contribute**:

- Gather user requirements and design product enhancements
- Develop and execute marketing strategies to maximize product/brand appeal and been able to drive communication for different both SOT (specific organ requirements) and HSCT
- Monitor product performance and make the necessary marketing adjustment
- Manage multiple media channels to ensure consistent brand presence
- Analyze campaign outcomes to refine marketing tactics
- Provide guidance and coaching to team members
- Create engaging presentations to communicate marketing strategies

**Skills and qualifications**:

- Lead Livtencity and the CMV area in transplantation in a cross-functional manner
- Capable of developing clear and compelling brand strategies that resonate with diverse demographics.
- Manages multiple media channels effectively, ensuring consistent and impactful brand presence using the tools and channels provided by Takeda
- Designs and executes marketing strategies that effectively promote products and enhance brand visibility.
- Analyzes campaign outcomes to refine marketing tactics and improve future initiatives.
- Provides guidance to team members, leveraging industry practices and general knowledge to achieve marketing objectives.
- Creates engaging presentations that effectively communicate marketing strategies and outcomes.
- Understands the fundamentals of public relations and applies them to enhance brand image.
- Utilizes marketing communication tools to create meaningful customer interactions.
- Prioritize tasks effectively with guidance, ensuring timely project completion.
- Produces well-structured written content for various marketing channels.
- Executes basic social media marketing campaigns, understanding platform-specific requirements and audience engagement strategies.

**Locations**: Madrid, Spain

**Worker Type**: Employee

**Worker Sub-Type**: Regular

**Time Type**: Full time

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