Manager, Marketing Frontline Activation

hace 3 días

Madrid, España Coca-Cola A tiempo completo

**Main Responsibilities**:

- **
Assess attractive local (OU) consumer opportunities** that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas in **STILLS** (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
- ** Oversee localization and real-time amplification **of IMX campaigns, for our **STILLS** brands, within the Franchise units, providing input to OU IMX team.
- ** Drive bottler alignment **on the marketing agenda, focusing on **STILLS** portfolio priorities and **STILLS** brands strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
- ** Participate in agile projects for the **development of OU and Market-level innovation and IMX campaigns
- ** Lead cross-functional teams** on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
- ** Provide coaching** to junior members of the team and to members of project teams

**Experience**
- ** Bachelor’s degree** required
- 4-8 years of **brand management / marketing activation **(end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf) and Digital culture
- Ability to understand** **and leverage **business, **finance** and commercial** insights, and identify needs for **campaign localization or **customization** as necessary.
- Ability to **adapt to changing environment **and cross correct in due time, scenario planning thinking.
- Ability to **effectively communicate and collaborate with key partners **(category marketing teams, bottler, external agencies), and ability to **influence and negotiate** with internal and external cross-functional stakeholders.
- Good **project management skills**, able to coordinate multiple projects at the same time and deliver high quality on time.
- Experience working in **c**ross-functional and cross-geographical teams is preferred**

Self-Leadership
- Ability to thrive in ambiguity
- Contribute to build Culture & Engagement
- Act as an actor of raising business performance

Work Focus
- Ability to **develop relationships with key bottlers** and ensure alignment and buy-in on mkt agenda
- Ability to coordinate **Projects**/Local activations** **(calendars, resources, metrics) **with Bottlers
- Ability to identify needs for **campaign** **localization or customization** as necessary

Communication Focus
- Role will require frequent communication with Regional/Local FLA Marketing Lead, OU Projects Leads, OU and Regional IMX team especially Media, and Regional Franchise leadership teams
- Is the main Marketing counterpart of the Local Bottlers activation team and external activation agencies.

Travel requirements:

- Up to 15% of travel required

**Skills**

Media Planning; Leadership; Creative Process; Analytical Thinking; Marketing; Consumer Segmentation; Digital Media Strategy; Competitive Assessments; Quantitative Research; SWOT Analysis; Nielsen Data; Group Problem Solving; Brand Positioning; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management

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