Manager Digital Sales Dpc

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

- Support the Wholesale account team in driving the digital development of the defined key account, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online
- As the digital lead of the defined key account, leverage digital expertise to help adapt our approach to win the consumer online across your account’s digital touchpoints - inc. webshops & apps

KEY RESPONSIBILITIES:

- Responsible for driving digital sell-through across all country URLs of your account’s digital webshop(s) and mobile apps
- Working with the Cluster & European Digital Partner Commerce (DPC) teams, take ownership of the account Digital Joint Business Plan
- Alongside the European DPC Partner Development team, prioritize key digital initiatives to help accelerate the digital growth of the defined key account
- Analyze and monitor consumer demand, category trends and the defined key account digital assortment and identify opportunities to help accelerate our brands’ net sales & market share
- Take ownership of ensuring consistent & premium content for our brands across the defined key account and continuously monitor the on-site assortment for availability, visibility and findability
- Ensure that the content is locally relevant to the target consumer and respective geographies
- Execute Digital Shelf optimization initiatives in close collaboration with the account’s digital team & the European DPC community
- Collaborate with brand teams to drive relevant digital marketing content - onsite and across all online platforms
- Enhance the visibility of the adidas & Reebok brands across the account, tailoring to maximize impact based on the respective specific consumer journey
- In partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across the account
- Regularly give feedback of the respective account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
- Showcase expertise in key internal & external environments (e.g. Sell-ins, key account meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)
- With a focus on the consumer, evaluate how our current digital Go-to-market approach can be optimized to drive mutual benefits & increased efficiencies

KNOWLEDGE, SKILLS AND ABILITIES
:
- Full understanding of key digital KPIs (e.g. Impressions, CTR, PDP views, ATC, CVR, ROAS), their inter-connected nature and what levers to drive to improve performance
- Relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of e-Commerce search mechanisms
- Experience working with digital metrics & a history of leveraging these to increase sales performance
- Experience working on content optimisation
- Ideally experience with online product ranging and assortment
- Experience working in cross-functional environments with a diverse stakeholder set
- Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
- Ability to convince and motivate people on different seniority levels and communicate change
- Passionate about deriving business insight from data, improving processes and solving problems
- Results oriented mentality
- Flexibility to handle multiple tasks and to work under pressure
- Comfortable with working in an international environment
- Strong Powerpoint skills required coupled with excellent communication and presentation skills
- Fluent English and Spanish, both verbally and written

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

- Minimum 5 years of professional experience in an eCommerce or digitally related field
- University degree in the field of Business, eCommerce or equivalent
- Experience working with external stakeholders, ideally within the sportswear industry
- Strong knowledge of local E-Commerce landscape in the sportswear industry
- Experience working with leading digital data platforms such as Google Data Studio, BI, Adobe is preferred

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standar