Senior Events Manager

Make is the leading visual platform for anyone to design, build, and automate anything—from tasks and workflows to apps and systems—without the need for coding skills. We are headquartered in the flourishing tech hub of Prague, Czech Republic, and our teams are spread across the USA, UK, Germany, France, Canada, India and Chile, among other locations.

We're looking for a senior events leader to own the vision, strategy, and execution of Make's global events program. From growing flagship brand experiences like Waves (our annual community event), to accelerating commercial sponsorships, community-driven activations, and product launch moments, you will shape how events drive business growth, brand impact, and customer engagement in the fast-growing AI automation space.

You will lead a small but mighty team of event planners, alongside agencies and freelancers, ensuring our event plans connect to our business priorities. You'll set the long-term strategy for how events amplify Make's presence - but you'll be excited to roll up your sleeves to support the team during peak periods.

This is a unique opportunity to scale a fast-growing events function. Our portfolio spans online and in-person experiences, from local community meetups to beautifully staged brand moments at iconic venues. Waves is growing rapidly, and we're investing deeply in events to connect with our community, customers, and partners worldwide. You'll have the chance to set the direction, grow the impact, and establish Make's events as a core driver of awareness, adoption, and loyalty - and a signature expression of how our brand comes to life.

**What you'll do**:

- Own Make's global events strategy: decide the mix of events (sponsorships, community, brand, customer, launch) that best serve our evolving business priorities, and adapt it over time.
- Drive commercial outcomes: ensure events contribute to awareness, pipeline, retention, and customer growth, with clear ROI. This includes partnering with the relevant teams to drive sales and sponsorships of flagship events.
- Be a player-coach: lead, mentor, and inspire a globally distributed team of ~3 (plus agencies/freelancers), while stepping in directly to run critical workstreams during peak periods.
- Lead vendor and partner relationships: own negotiations and commercial agreements with agencies, venues, and production partners, ensuring quality and efficiency.
- Integrate events into the broader GTM engine: collaborate with brand, product marketing, PR, community, and sales to ensure events drive maximum value and extend into digital, social, and earned channels.
- Deliver excellence in execution: from on-the-ground logistics to the strategic arc of flagship experiences, ensure that every event strengthens the Make brand and leaves a lasting impression.
- Partner closely with content, comms, and executives: design events that tell Make's story, showcase our leadership, and align with our brand narrative.
- Measure and optimize: set KPIs, partner with analytics on reporting, and evolve the strategy based on impact.

**What we're looking for**:

- A proven track record leading global events strategy and execution, ideally in tech/B2B/SaaS environment and across a variety of event types.
- Proven success designing commercially impactful event programs that balance awareness with measurable business outcomes.
- Strong leadership skills: experience managing small teams, agencies, and freelancers, and coaching them to connect execution to business objectives.
- A player-coach mindset: comfortable owning big-picture strategy while rolling up your sleeves at critical moments.
- Skilled negotiator with experience managing budgets, sponsorships, and vendor contracts at scale.
- Demonstrated ability to spot issues early, resolve complex challenges under pressure, and ensure seamless delivery of high-stakes events.
- Experience designing scalable, repeatable event programs that empower teams to deliver consistently without your constant involvement.
- Excellent cross-functional collaboration: able to integrate events into GTM, PR, product launches, and community growth - and manage all relevant stakeholders.
- An impeccable track record in creating memorable experiences that move brands forward.

**You'll thrive in this role if**:

- You love the buzz of events and take pride in making them unforgettable.
- You're the kind of person who stays calm when things get messy and finds solutions fast.
- You think big-picture but know the magic is in the details.
- You naturally turn complex projects into smooth, repeatable systems.
- You enjoy mentoring others and seeing a team grow under your guidance.
- You get energy from connecting with people - whether it's colleagues, partners, or a room full of customers.
- You see events not just as experiences, but as a way to move a brand and a business forward.
- You're just as comfortable managing execs backstage as you are analyzing data to measure event ROI