Digital Marketing Director

Join us to transform how the world works with real-time data

At Lenses.io, we're on a mission to build the operating fabric for real-time data - a fundamental shift that is redefining how global enterprises harness information to power intelligent systems. Right now, that means building the world's best developer experience tool that helps engineers work with real-time data.

To do this, we work by these principles:

- **Warmth**: We believe that caring outperforms not caring, every time.
- **Simplicity**:Technology is complex. We make it clear.
- **Invention**:For us, the comfort zone is uncomfortable.

Still with us? Come help us fix the way people work with data.

**About the role**

We're looking for a strategic and results-driven Digital Marketing Director to architect the next phase of growth at Lenses. In this role, you'll build a high-performance marketing engine - combining data, automation, and the latest innovations to drive demand and accelerate adoption across the biggest global enterprises.

This is a senior leadership position for someone who thinks big, moves fast, and builds systems that deliver. You'll take full ownership of our digital strategy - from paid acquisition and SEO to performance analytics - and work cross-functionally to align marketing with product launches, developer advocacy, and revenue growth.

You won't just report on KPIs - you'll define and continuously challenge them. And you'll lead with a mindset focused on speed, scale, and measurable outcomes.

**Key Responsibilities**
- Act as a owner of the Digital Marketing strategy & able to present to executive team
- Able to operationalise paid media, SEO, automation, and funnel optimization while leveraging external agencies and specialists for execution.
- Challenge and guide external partners by validating optimization strategies & assumptions and holding teams accountable to KPIs, targeting, and ROI.
- Develop a clear framework for experimentation, performance measurement, and optimization, ensuring continuous improvement across channels.
- Partner closely with Marketing, Product, Sales, and Developer Relations to align campaigns with product launches, go-to-market motions, and developer advocacy programs.
- Identify and implement opportunities to automate workflows and scale marketing operations through modern tools and AI solutions.
- Own digital marketing reporting - turning data into insight and insight into strategic decisions that improve acquisition, retention, and revenue growth.
- Manage marketing budget with a focus on impact, ROI, and agility - allocating resources across channels and initiatives based on performance and maximization opportunities.

**Qualifications**
- 5+ years in digital/performance marketing, ideally in B2B SaaS or developer tools
- Proven track record driving data-led growth across digital channels, both paid and organic
- Strong analytical skills with proficiency in data analytics solutions
- Strong ability to challenge and guide agencies or internal teams on execution
- Hands-on with the latest marketing and AI tools - eager to learn and adapt
- High ownership mindset with a drive to deliver, optimize, and go beyond expectations
- Experience hiring and growing high-performing marketing teams
- Creative problem-solver with a get-things-done attitude

**Data Privacy, Equal Opportunity, and Accessibility Information**

Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We will not tolerate any unlawful discrimination or harassment of any kind. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws. As a US federal contractor, we are committed to the principles of affirmative action in accordance with applicable laws and regulations. Different makes us better.

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