Digital Marketing Director

ODILO

We are ODILO: a fast-growing SaaS company with a mission to democratize access to high-quality education and provide educational technology solutions to help our users reach their full potential.

Throughout our solutions, we integrate access to millions of digital content from the world's best providers and, together with educational technology and Artificial Intelligence, enable any organization to create its own unlimited learning ecosystem.

Currently, more than 4,500 institutions trust us (governments, schools, libraries, universities, companies and startups), providing access to Odilo to more than 149 million users in over 50 countries.

In addition, we are proud to be supported by the European Commission to improve learning in Europe.

Our team is truly international (+15 nationalities) with the best talent across the education, media, content and technology sectors.

As the Digital Marketing Director, In this highly-visible and hands-on leadership role, you will work closely with our Chief Revenue Officer in developing a best in class B2B digital ecosystem and content marketing engine.

This is not your typical enterprise SaaS marketing job and requires a unique blend of digital technologist, strategist, doer and leader as you will need to design the strategy of the Digital marketing department, define the different functions, resources and being able to attract, recruit, develop and coach a top performing team covering all digital marketing functions

We place learning and development at the core of our company, we are proud to encourage a culture of continuous learning where you will have from weekly time set aside in your schedule for learning, to unlimited resources of ebooks, courses, videos, etc; through our internal smart content ecosystem or being able to dedicate part of your working day to participate in collaborative learning and innovation programs with your colleagues.

You should support a culture of learning within the team, and have the ambition to learn, innovate and change the status quo.

**What you will do at ODILO**:

- Own the digital channel ecosystem, lead the internal and external team responsible of digital marketing and define our tools and Martech strategy (process, tools, etc).
- Live and breathe digital content and digital channels from how content and digital channels should be optimized for digital performance, to organic SEO, to paid search and social media.
- Participate heavily in the creation and management of digital KPIs that go beyond vanity metrics, benchmarking based on B2B industry best practices and internal performance and providing optimization recommendations and implementation to help Odilo achieve our goals on digital channels.
- Develop digital marketing campaigns focused on lead generation, mid-funnel movement, and existing client engagement in collaboration with content marketing, product marketing,Account Based Marketing and other Odilo team members.
- Own the marketing testing roadmap, optimizing towards volume (leads, MQLs, SQLs, etc.), quality, key conversion rates, and cost-related metrics as needed for all digital marketing tactics.- Shape inbound marketing strategies in collaboration with Product Owners, Content Strategist, designers and copywriters.
- Develop cross-team communication channels and processes with sales, customer success, technology, and analytics leaders in order to ensure optimal campaign execution.

**What would make us happy**:

- Understanding of account-based marketing / ABM intent-driven advertising tools, conversion rate optimization (CRO), landing page optimization, and search engine optimization (SEO) techniques.
- Experience scaling an International Digital Marketing Department.
- Experience in the edtech space.

**Why ODILO?**:
Working at ODILO is about being part of a permanent learning culture, where everyone has the opportunity to take on challenges and participate in the growth of the company.
**But we also offer**:

- A unique and challenging job within an international, creative and ambitious work environment.
- A salary commensurate with track record and experience.
- Possibility of semi-remote or full remote work.
- Unlimited access to our catalog, where you can dedicate 2-3 hours a week of your time to learn at your own pace.

Sounds like a mission made for you? Then we need to talk