Product Marketing Manager

**The Opportunity**

Are you looking to take the next step in your marketing career? Then you'll love this job. We are looking for someone who can collaborate closely with product, sales, and marketing to continuously gather customer and market feedback as well as articulate the value of our solutions in materials they develop.

As a Product Marketing Manager at ESW, you play a pivotal role in translating technical specifications into market narratives that resonate across international markets. Expertise in strategic marketing and sales enablement will help forge strong bonds with product and sales teams, driving brand identity and product resonance. This role demands a dynamic, creative thinker who excels in competitive intelligence, strategic relationship building, and persona-driven marketing strategies.

**Key Responsibilities**
- Revamp and refine our product messaging and positioning across international markets to ensure maximum relevance and engagement, contributing significantly to our global brand identity.
- Employ competitive intelligence techniques to enhance our market positioning. Develop battle cards and comparative marketing content that clearly articulates our unique value proposition.
- Foster strategic relationships with industry analysts from top-tier firms (e.g., Forrester, Gartner), leveraging their insights to bolster our product inclusion strategy, thereby enhancing our thought leadership and market influence.
- Creation of compelling sales enablement materials, including persuasive case studies and detailed product updates, to empower our global sales force in customer engagement and conversion processes.
- Collaborate closely with marketing, sales & product team members to contribute positively to our go-to-market strategy.
- Conduct in-depth persona research and development to inform our segmentation strategy. This includes contributing to our new product tiering project, ensuring our offerings meet the specific needs of each customer segment.

**Key Experience & Skills**
- Bachelor's degree in marketing, business, or a related field; a master's degree is a plus.
- Proven experience in product marketing, particularly in a global role, with a strong track record of success.
- Deep understanding of market research, competitive intelligence, and strategic marketing principles.
- Exceptional communication skills, with the ability to translate technical details into compelling market narratives.
- Experience in building and maintaining relationships with industry analysts and leveraging their insights for business growth.
- Creative thinker with strong problem-solving skills and the ability to adapt to changing marketsand customer needs.
- Team player with strong leadership capabilities, able to drive initiatives and influence cross-functional teams.

**What's on offer?**
- Competitive salary and a career path adapted to each person's abilities and experience within a company that is growing continuously.
- 2 days a week working from home.
- A flexible schedule and total conciliation between work and family life including reduced timetable during one month in summer.
- Become part of a multi-cultural company where you can contribute with your experience and learn from the experience of others.
- Work with amazing brands.
- Get the opportunity to influence the future of our services and platform.
- Excellent working environment with frequent social activities (hackathons, Spartan races, quarterly whole-team social event).
- Central Madrid office located an 8-minute walk from Atocha train station, with a bus stop and BiciMad station right outside the office.
- Kitchen and dining facilities as well as a fully stocked games room with games consoles etc. - great to disconnect from work for a while and have fun with your colleagues.
- Discounted parking space in the office building if you're coming by car, bicycle parking for those worried about their carbon footprint.
- Access to private sales by some of the exclusive brands we work with.
- Enrollment in English, French, and Spanish lessons that take place during working hours.
- Mental Health Wellbeing Program.

**About us**:
ESW is the leading global and domestic direct-to-consumer (DTC) ecommerce company, empowering the world's best-loved brands to create safer, simpler and faster shopping experiences for consumers all around the globe. ESW acquired Scalefast in June 2022, and the combined 1,300 person organization offers brands and retailers a complete portfolio of technology and services that cost-effectively support any stage of company's development.

From compliance, data security, fraud protection, taxes and tariffs to demand generation, checkout, delivery, returns and customer service, our powerful combination of technology and human ingenuity covers the entire shopper journey across 200 markets, with 100% carbon neutral shipping to consumers. Headquartered in Dublin, Ireland, ESW has global offices in the US, UK, Spain, France,