Senior CRM Manager

Sportserve**forms part of a remarkable group of B2C sports betting and B2B sportsbook technology companies, focused on delivering first class sports betting experiences and casino products for our users worldwide. Along with Sportion, TechSpirit, Standard Focus and Sportelligent, we are the driving force behind the world renowned sports betting company and our flagship brand, Dafabet.

Since launching our global hiring initiative, we now employ over 2,000 people worldwide, offering exciting career paths in Technology, Trading, Operations and Media. We pride ourselves on having a diverse and international culture that embraces the global community and acts locally. We offer office based, hybrid and remote work on permanent and consultancy contracts all over the world, making us the true global employer of choice.

As a Senior CRM Manager, you will play a key role in developing and implementing CRM strategies to enhance customer engagement, retention, and lifetime value. You will collaborate with senior leadership to align CRM initiatives with business goals.

**W**hat you'll be getting up to**:

- Automated Lifecycles:_
- Design, implement, and optimize automated customer lifecycle journeys tailored to the sports, casino and multiproduct audience.
- Utilize Optimove to create data-driven segmentation and personalized campaign flows.
- Monitor and refine lifecycle campaigns to improve KPIs such as conversion, retention and activation rates.
- Ad-Hoc Campaigns:_
- Coordinate with marketing and product teams to align promotions with events, seasons, and player preferences.
- Conduct A/B testing to determine campaign effectiveness and refine future strategies.
- Performance Tracking:_
- Analyze CRM campaign performance using tools such as Optimove and internal analytics dashboards.
- Generate detailed reports on campaign results, providing actionable insights to improve engagement and revenue.
- Collaboration:_
- Work closely with the data, creative, and product teams to ensure campaigns are timely and visually engaging.
- Share the findings and learnings with CRM managers and the delivery team for the continuous improvement of customer experience.
- Team Leadership and Collaboration:_
- Lead and mentor CRM team, ensuring alignment with departmental goals.
- Partner with product, marketing and other teams to deliver cohesive customer experiences.
- Provide guidance on CRM tools, best practices, and new technologies

**R**equirements**:

- 5+ years in CRM management, with a strong focus on sports or related verticals.
- Proven expertise in using Optimove for lifecycle management and segmentation.
- Strong knowledge of CRM tools and marketing automation platforms.
- Analytical mindset with a track record of improving CRM performance metrics.
- Excellent communication and collaboration abilities.
- Creative and strategic thinker, capable of managing multiple campaigns in a fast-paced environment.

**Applications in English only please**

**Diversity & Inclusion**

We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills and views. The more inclusive we are, the better our work will be. Creating a culture of Equality isn’t just the right thing to do, it’s also the smart thing.