Digital Marketing Manager

hace 2 semanas

Nueva Andalucia, España Hero Gaming A tiempo completo

**Job Title**: Digital Marketing Manager
**Department**: Marketing
**Location**: Marbella
**Reports to**: Head of Marketing

We are looking for a **Digital Marketing Manager** to join our marketing team and take ownership of all new player acquisition initiatives across digital channels.

**Role Overview**

As the Digital Marketing Manager, you will be responsible for developing and executing performance-driven strategies to attract new players to our platforms. You’ll manage campaigns across paid media and partnerships — optimizing for maximum ROI, conversion, and player quality.

This role requires a strong analytical mindset, a deep understanding of digital media buying, and hands-on experience in user acquisition.

**Key Responsibilities**
- Develop, manage, and optimize digital acquisition campaigns across multiple channels, including PPC, display, social media, and programmatic.
- Create and implement performance marketing strategies to achieve new player targets and revenue growth.
- Collaborate with design team to ensure creative assets are engaging, localized, and compliant.
- Analyze and report on campaign performance, using insights to continuously improve ROI and cost per acquisition (CPA).
- Manage and grow relationships with media partners, and paid traffic sources.
- Conduct A/B testing on ads, landing pages, and funnels to increase conversion rates.
- Oversee tracking, attribution, and analytics, ensuring all campaigns are accurately measured and reported.
- Keep up-to-date with market trends, competitor activities, and channel innovations within the iGaming space.
- Ensure all campaigns adhere to advertising guidelines and responsible gaming standards in each operating market.

**Required Skills & Qualifications**
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in digital acquisition marketing.
- Strong understanding of tracking technologies, and conversion optimization.
- Data-driven and highly analytical, with advanced skills in Google Analytics and performance dashboards.
- Experience managing and optimizing CPI, CPA, and ROAS metrics.
- Excellent project management, communication, and negotiation skills.
- Strong understanding of compliance and advertising regulations in key jurisdictions.

**What we offer?**
- Competitive salary
- Opportunities for career advancement in a growing international company
- Flexible working options
- A dynamic and inclusive work environment

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