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Product Marketing Manager
hace 2 semanas
From smartphones to connected cars, location data is changing the way we live and the way business happens. CARTO is the cloud-native spatial analytics platform that turns location data into more efficient delivery routes, better behavioral marketing, strategic store placements, and much more.
Everyone, from business analysts to developers and data scientists, use our software and location data to understand where and why things happen, optimize business processes, and predict future outcomes.
Backed by leading VC firms Insight Partners, Accel Partners, Salesforce Ventures, Earlybird Ventures, and Kibo Ventures, CARTO is leading in the Location Intelligence (LI) space.
To continue our growth, we are looking for a high-energy, creative and curious Product Marketing Manager with a passion for technology to translate the value of our cloud native spatial analytics platform for our target buyer personas in large enterprises, and position our product in the spatial analytics space in close collaboration with our channel partners and strategic cloud partners, including Google Cloud, AWS, Snowflake and Databricks.
**Key Responsibilities**:
- ** Own the relationship between our Product and Marketing teams**: This role will sit at the intersection of marketing, product, sales and partners - gaining an intricate understanding of our product roadmap and the needs of our sales team to communicate the value of our platform for key use cases, verticals and buyer personas. Whether it’s defining pricing, curating product release campaigns, or carrying out user research alongside our product team - this individual will understand the needs of our clients and partners to effectively communicate the return on investment that the CARTO platform brings.
- ** Turn our partners into lead generators**, working hand in hand with our go-to-market counterparts at Google Cloud, Snowflake, Amazon Redshift, Databricks and other BI and Data Visualization giants, execute campaigns to generate demand hand in hand with key partners and resellers, devising new co-marketing opportunities. You don’t just wait for introductions, you go and find potential collaborators who can help us to drive demand.
- ** Define and deliver platform benefits**, positioning and messaging for CARTO and Partner commercial teams. Translating technical platform messaging into powerful sales tools including scripts, presentations, and demonstrations that communicate our platform benefits and value to internal sales teams and partners, unlocking business opportunities in the spatial analytics category.
- ** Create sales enablement content** to better communicate our value proposition with prospects, customers and partners. Whether that’s crafting combined value messaging, one pagers, sales decks, videos or battlecards that enable sellers to win business, positioning our platform for key use cases such as site selection, geomarketing, network optimization, spatial app development and much more.
- ** Create campaign content** to generate demand and close business: Working alongside our product, partnerships, demand generation and content marketing teams, the Product Marketing Manager will create assets that drive high quality leads and close business with key enterprise customers. This individual will be confident in creating high-quality sales and marketing assets (e.g. web content, sales decks, webinars, demo videos, battlecards, blog posts and press releases) and delivering internal presentations or external-facing webinars.
- ** Collate focused competitive intelligence** to support product roadmap decisions, sales enablement and marketing campaign motions.
**You are**:
- ** Thirsty to learn about the Location Intelligence space**: constantly gaining intelligence on existing and new competitors, eager to consume podcasts and webinars or read relevant reports to keep your finger on the pulse of our industry and the enterprises we sell to. When you don’t know how to do something, you just find a way to learn about it.
- ** Commercial acumen**: you care about what moves the needle for opportunity creation, rather than focusing on vanity metrics.
- ** Data-driven**: you are passionate about using data from Salesforce, Google Analytics, Hubspot and other platforms to drive an effective demand generation strategy.
- ** An exceptional communicator**:both internally between departments and externally with clients and partners. You don’t just hang out with the marketers, you make the effort to spend a significant amount of time with sellers, pre-sales, data science and product to gain insights that are relevant to your work.
- ** Customer-centric**:obsessed by the needs of our clients, prospects and partners, constantly learning about how their challenges are evolving.
- ** A gifted curator of content**:less is more, quality over quantity. You know how to write a performant guest blog post, punchy press release, a killer landing page or mindblowing case study
