Head of Content
hace 2 días
Tiene como prioridad crear, supervisar y coordinar todo el contenido de la marca, branding, comercial garantizando que la imagen de marca es coherente en todas las campañas, visuales, estrategias.
- Coordinará y garantizará la estrategia de contenido dando apoyo en la gestión del mismo con la agencia desde la planificación hasta la creación.
- Analizará los briefing mensuales para potenciar los resultados.
- Garantizará el on-going de la estrategia.
- Desarrollará y promoverá la creación del contenido en base al calendario de comunicación y comercial.
- Animará un equipo de expertos en audiovisual, diseño gráfico, producción y copy que le ayudarán a conseguir los objetivos planteados
- Garantizará la adaptación de los contenidos en los canales de difusión de la marca de forma pertinente.
- Asegurará las competencias legales en cuanto a la producción de contenido se refiere.
- Gestionará los presupuestos de su actividad cumpliendo las políticas de la empresa e intentando optimizarlos.
- gestión del equipo.
Siendo un perfil muy ligado a la marca, es básico que domine el negocio y conozca en profundidad el mercado de la comunicación digital.
Más de 10 años de experiência en la posición|Inglés alto (puesto internacional)
- Visión estratégica y táctica del negocio digital.
- Experiência real en gestión de equipos.
- Capacidad analítica y capacidad de síntesis, destreza en la elección e interpretación de los indicadores más adecuados para valorar el éxito de la campaña y su rentabilidad.
- Dominio de herramientas de diseño, audiovisual con experiência en oficios similares.
- Conocimientos en SEO y redacción de contenidos.
- Orientado al reto, capacidad de aprender constantemente y de autoformación.
- Buenas dotes comunicativas para saber explicar y saber convencer al resto de equipos implicados en las campañas ( dirco, tiendas, data, marketing.. etc.)
- Ser capaz de trabajar con flexibilidad y espíritu crítico para poder detectar posibles errores o áreas de mejora en las estrategias definidas.
- Inglés alto y valorable francés como segundo idioma.
Multinacional líder sector retail.
Crecimiento profesional
Incorporación a empresa multinacional líder en su sector
2 días de teletrabajo a la semana
Ubicación: San Sebastián de los Reyes
Descuentos en productos
Seguro de vida
Perfil encargado de desarrollar e implementar la estrategia de contenidos de la marca, con verdadera pasión por lo que hace, experiência animando equipos y gestionando proyectos de contenidos. Capaz de trabajar de forma autónoma, bajo presión y orientado a resultados.
Head of Content - retail (Madrid)
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