Senior user acquisition manager

Carrots is a fast‑moving studio building and scaling consumer subscription apps (i OS/Android). We manage meaningful monthly budgets and operate with a strict payback mindset.
We’re now hiring a Senior User Acquisition Manager to own performance across Google & Meta , engineer smarter conversion signals with our data team, and expand into ASA/ASO and organic Tik Tok .
This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine.
⭐ Profitably scale paid growth across Google Ads and Meta Ads , hitting +10% Mo M growth while protecting payback.
Signal engineering with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms.
Cash discipline & reporting: treat spend like it’s your own; Channel expansion: pilot Apple Search Ads and lead ASO experiments (metadata & creative/store assets), plus coordinate organic Tik Tok via a creator‑outreach intern.
Creative direction (performance) : brief a junior motion designer for Meta video tests; Google: lower blended CAC and shorten payback by improving keyword mix, auction strategy, and conversion schema .
Meta: launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale.
Measurement: live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across Apps Flyer, Big Query, Revenue Cat, Firebase, Amplitude .
Playbook: documented testing cadence (weekly) and budget reallocation rules.
Design, launch, and scale Meta (campaign structure, creative testing matrix, value‑based bidding).
Partner with the Data Analyst to test proxy events and predicted LTV (e.g., own ASO roadmap (keyword strategy, Product Page Optimization, custom store listings, screenshots/video iterations).
Manage a creator‑outreach intern (Tik Tok organic + UGC partnerships on pay‑per‑view/desired KPI).
Hands‑on budgets & results. You have directly managed €100k+/month across Google Ads + Meta Ads for consumer subscription apps and can share metrics (CAC, payback, LTV: CAC).
You’ve launched and scaled Meta for mobile apps (creative testing, audiences, value optimization, ATT/SKAd Network‑aware measurement).
Google Ads for apps. You’ve built actionable dashboards (preferably Looker ) and make decisions from cohort/LTV data, not screenshots.
Frugal with spend, relentless on payback, and comfortable being challenged with data.
Familiarity with Big Query and collaborating on models (you don’t need to code; Experience with Revenue Cat (subscriptions), Firebase (events/remote config), Amplitude (funnels).
Experience mentoring juniors (design, interns) and building test calendars
Apps Flyer, Big Query, Looker, Revenue Cat, Firebase, Amplitude.
High speed, high standards, zero drama. Performance Bonus: Opportunity for an Quarter Performance Bonus of up to 45% , tied to critical UA KPIs.
Flexibility & Time Off: Flexible working hours , 25 days annual leave, and 1 month of 'work from anywhere' outside of Spain.
Executive Workspace & Tech: Private offices at Norrsken House Barcelona (with complimentary membership) and a generous €5,000 EUR budget for professional home-office equipment.
es, including Spa Access in the same office building.
Delicious, healthy, and flexible in-office catering — meals starting at just €2–€3.
Training: Dedicated Budget for an education program .
A Tailored career plan with performance reviews and salary calibrations every 6 months.