Associate Director, UA

Who we are: Let’s have fun shaping your future We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take‑Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops and Monster Legends, loved by hundreds of millions of players worldwide. At Socialpoint, work and play intertwine seamlessly and we celebrate the diversity that makes us stronger. No matter who you are or where you’re from, you’re welcome here. Join us for a future where making games is as thrilling as playing them What you will do: Strategic Leadership Own the end‑to‑end UA strategy and performance for the portfolio ensuring profitability targets are met. Manage yearly growth planning, scaling strategies and risk mitigation across markets and channels. Drive strategic experimentation and support innovation in targeting channels and inventory diversification. Performance Optimization Lead measurement frameworks (SKAN, MMM, incrementality studies, LTV) to improve decision quality. Strengthen full‑funnel performance with product‑aligned campaigns (FTUE/RTUE monetization events). Build rigorous test roadmaps in creative audiences and campaign structure to drive ROAS and LTV uplift. Team & Collaboration Mentor UA managers and analysts; help build structured career growth and execution excellence. Partner closely with Creative teams to fuel testing velocity and creative breakthroughs. Collaborate with ASO and Product teams to ensure cohesive funnel optimization and visibility improvements. Operational Excellence Establish clear accountability for results with transparent reporting and actionable insights. Improve execution speed through better process prioritization and cross‑team alignment. What you bring: 10+ years of performance marketing experience in mobile free‑to‑play, ideally in gaming. Proven track record of scaling multi‑million dollar UA budgets profitably. Strong fluency in SKAN, mobile attribution, LTV modeling and ROAS optimization. Experience leading and developing high‑performing teams. Strong analytical thinking and decision‑making using data and experimentation. Ability to influence stakeholders and drive alignment across multiple functions. Bonus: familiarity with Match‑3/puzzle models and hybrid‑casual or builder games. Whats in it for you as a Socialpointer Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week. A generous 25 days of annual leave plus public holidays. Private medical insurance for you and your family to keep your health bar full. Disability and life insurance. Choose from the latest iOS or Android device when you join (phone or tablet). Free language lessons in English, Spanish and Catalan. Spotify Premium to add the perfect soundtrack to your adventure. Legendary social events and parties to let off some steam. Take‑Two Interactive employee stock purchase plan (eligibility criteria applies). Professional development budget for skills training. The list goes on, so get your game on and apply now Click Apply to level up and submit your application in English. We are proud to be an equal‑opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications and work ethic, not an individual’s race, creed, color, religion, sex (including gender identity or expression), sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decisions or any other characteristics protected by applicable law. As an equal‑opportunity employer we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at to request any accommodations or for support related to your application for an open position. Please be aware that Socialpoint does not conduct job interviews or make job offers over third‑party messaging apps such as Telegram, WhatsApp or others. Socialpoint also does not engage in any financial exchanges during the recruitment or onboarding process and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scam or phishing attack and you should not engage. Socialpoints in‑house recruitment team will only contact individuals through their official company email addresses (i.e. via a company domain). #J-18808-Ljbffr