Associate Director, UA New Barcelona, Spain

hace 1 semana

Barcelona, España Social Point A tiempo completo

We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take‑Two Interactive family. We craft the best social games, bringing joy from Barcelona to the world. Join us for a future where making games is as thrilling as playing them You will work closely with Product, Creative, ASO, and Data teams to unlock sustainable growth, strengthen funnel performance, and continuously identify new opportunities. You will mentor and empower the UA team to deliver best‑in‑class execution with strong accountability on performance outcomes. Own the end‑to‑end UA strategy and performance for the portfolio, ensuring profitability targets are met. Manage yearly growth planning, scaling strategies, and risk‑mitigation across markets and channels. Drive strategic experimentation and support innovation in targeting, channels, and inventory diversification. Performance Optimization Lead measurement frameworks (SKAN, MMM, incrementality studies, pLTV) to improve decision quality. Strengthen full‑funnel performance with product‑aligned campaigns (FTUE/RTUE, monetization events). Build rigorous test roadmaps in creative, audiences, and campaign structure to drive ROAS and LTV uplift. Partner closely with Creative teams to fuel testing velocity and creative breakthroughs. 8–10+ years of performance marketing experience in mobile free‑to‑play, ideally in gaming. Proven track record of scaling multi‑million €/$ UA budgets profitably. Strong analytical thinking and decision‑making using data and experimentation. Bonus: familiarity with Match‑3/puzzle models and hybrid‑casual or builder games Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week A generous 25 days of annual leave, plus public holidays Private medical insurance for you and your family to keep your health bar full Choose from the latest iOS or Android device when you join (phone or tablet) Free language lessons in English, Spanish and Catalan Legendary social events and parties to let off some steam Free breakfast, lunch, and specialty coffee The list goes on and on… so get your game on and apply now Click “Apply” to level up and submit your application in English. As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. #

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