Associate Director, UA Barcelona, Spain

Overview¿Tiene las habilidades necesarias para este puesto? Lea todos los detalles a continuación y presente su candidatura hoy mismo.At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Zynga is where fun meets innovation—and you can take your career to the next level.Join us and be part of the playWe are looking for a results-driven UA leader to drive profitable growth for Monster Legends, Dragon City, and Two Dots. This role will own the full UA strategy and execution across all major channels, leading scale initiatives while improving efficiency, measurement, and cross-functional collaboration. You will work closely with Product, Creative, ASO, and Data teams to unlock sustainable growth, strengthen funnel performance, and continuously identify new opportunities. You will mentor and empower the UA team to deliver best-in-class execution with strong accountability on performance outcomes.What you will do:Strategic LeadershipOwn the end-to-end UA strategy and performance for the portfolio, ensuring profitability targets are met.Manage yearly growth planning, scaling strategies, and risk-mitigation across markets and channels.Drive strategic experimentation and support innovation in targeting, channels, and inventory diversification.Performance OptimizationLead measurement frameworks (SKAN, MMM, incrementality studies, pLTV) to improve decision quality.Strengthen full-funnel performance with product-aligned campaigns (FTUE/RTUE, monetization events).Build rigorous test roadmaps in creative, audiences, and campaign structure to drive ROAS and LTV uplift.Mentor UA managers and analysts; help build structured career growth and execution excellence.Partner closely with Creative teams to fuel testing velocity and creative breakthroughs.Collaborate with ASO and Product teams to ensure cohesive funnel optimization and visibility improvements.Operational ExcellenceEstablish clear accountability for results with transparent reporting and actionable insights.Improve execution speed through better process, prioritization, and cross-team alignment.What you bring:8–10+ years of performance marketing experience in mobile free-to-play, ideally in gaming.Proven track record of scaling multi-million €/$ UA budgets profitably.Strong fluency in SKAN, mobile attribution, LTV modeling, and ROAS optimization.Experience leading and developing high-performing teams.Strong analytical thinking and decision-making using data and experimentation.Ability to influence stakeholders and drive alignment across multiple functions.Bonus: familiarity with Match-3/puzzle models and hybrid-casual or builder gamesWhat\'s in it for you as a Socialpointer?Hybrid working model: we ask you to come to our Barcelona office at least 2 days per weekA generous 25 days of annual leave, plus public holidaysPrivate medical insurance for you and your family to keep your health bar fullDisability and life insuranceChoose from the latest iOS or Android device when you join (phone or tablet)Free language lessons in English, Spanish and CatalanSpotify Premium to add the perfect soundtrack to your adventureLegendary social events and parties to let off some steamTake-Two Interactive employee stock purchase plan (eligibility criteria applies)State of the art gym facilitiesFree breakfast, lunch, and specialty coffeeOnsite physiotherapist and hairdresserWe are proud to be an equal opportunity employer, committed to creating and celebrating diverse thoughts, cultures, and backgrounds. Employment with us is based on substantive ability, objective qualifications, and work ethic.As an equal opportunity employer, we are committed to providing accommodation to qualified individuals with disabilities or impairments (subject to local qualifying requirements). Please contact to request any accommodations or for support related to your application.Zynga does not conduct job interviews or make job offers over third-party messaging apps. Zynga will not engage in financial exchanges during recruitment and will never ask candidates for personal or financial information over an app or unofficial chat channel. xsgfvud Our recruitment team will contact individuals through official Zynga email addresses.#J-18808-Ljbffr