Marketing Automation
hace 1 semana
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.We are looking for a talented Marketing Automation & CRM Specialist to assist with our email and automation strategies. Your primary responsibilities will include creating and running campaigns end-to-end (mostly emails, but potentially also SMS, push notifications, and other channels), as well as managing contact databases.If you have a passion for web technologies and can generate innovative ideas to drive growth, we’d love to meet you. Your role will involve reaching customers through both one-off and automated campaigns, delivering relevant and engaging content about our services.Ultimately, you should be able to promote our brand effectively and ensure our customers remain informed, connected, and engaged with our company.Functional ResponsibilitiesProduce and execute effective multi-channel campaigns including designing emails from templates and HTML, copywriting, translation coordination, media asset production, and collaboration with the creative team.Create and enhance various automated campaigns throughout the customer journey, including prospecting, nurturing, post-purchase, loyalty, retention, reactivation, surveys, etc.Create and manage transactional emails.Engage with various target audiences, including internal client teams and external media subscribers.Manage and execute an email marketing calendar aligned with business objectives and internal stakeholder needs.Run ad hoc campaigns across multiple countries, working closely with regional marketing managers.Conduct A/B tests, analyze results, and provide insights for ongoing improvement.Ideal CandidateExperience in e-commerce email marketing, with a focus on highly targeted and segmented campaigns.Strong experience with marketing automation, including creating efficient campaigns, experimenting with segmentation and targeting, and a deep understanding of digital marketing principles such as tracking and analytics.Hands-on experience with marketing automation platforms (e.g., ActiveCampaign, HubSpot, Braze, Iterable).Ability to quickly edit, translate, and maintain multilingual campaigns.Comfortable collaborating with regional marketing specialists and managing projects to meet deadlines.Ability to produce design assets independently when needed.Experience in developing, managing, and analyzing large email marketing databases (multilingual experience is a plus).Experience with integration and workflow automation tools (e.g., Zapier, Make/Integromat).Familiarity with email marketing technologies for quality, responsive, and functional emails: HTML/CSS (specific to email), frameworks, design tools, and best practices.Strong analytical skills and ability to interpret data.Design skills (Figma, Photoshop, Illustrator, and a good sense of design) are a strong plus.Strong teamwork and project management skills.Exceptional attention to detail.Proficiency in English at C1 level or higher; other European languages are a strong advantage.Hands-on approach.ConditionsCorporate LaptopCorporate free language courses (English or German)Team spirit and friendly atmosphere: we work in an open, friendly and trusting environment that welcomes initiative. In the Xometry team, everyone is ready to help and support in difficult times, and we always celebrate victories together and appreciate the contribution of everyone.Development opportunities: we are a fast-growing company, each new task is an interesting challenge for the team.We care: ongoing free of charge well-being activities for our people, charity projects worldwide.Flexibility: speed and flexibility are some of our advantages, allowing us to achieve amazing results. We have flexible processes and planning, we can respond to rapidly changing conditions and remain effective in the face of uncertainty.Onboarding: Well-structured onboarding plan for new employees combining all in one process, technology, and systems components.Here at Xometry, we believe in diversity, equity, inclusion, and belonging. We are committed to welcoming, respecting, and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all.Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.Apply for this job* indicates a required fieldFirst Name *Last Name *Email *PhoneResume/CV *Accepted file types: pdf, doc, docx, txt, rtfWebsiteLinkedIn ProfileWhat is your native language? *Where are you based? *What are your salary expectations? (gross, monthly, base, euro) *In which countries do you have experience developing marketing strategies? *What is your experience with email marketing? *Which marketing automation platforms have you worked with? *How skilled are you in creating design assets for campaigns independently? Which tools are you most comfortable using? *
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