Global Marketing Leader for Strategic Analytics
hace 2 días
Global Marketing Leader for Strategic Analytics & Insights (SA&I)Full-timeThe Global Marketing Leader for Strategic Analytics & Insights will play a critical role in shaping the future of NIQ's marketing strategy by leveraging cutting-edge analytics and consumer insights to drive business growth. This leadership position requires a seasoned expert with deep functional knowledge, a strategic mindset, and a broad understanding of the external marketing landscape, including demand generation, product innovation, and brand building. The successful candidate will be responsible for leading a team to optimize NIQ’s portfolio, influence global marketing strategy, and ensure the alignment of consumer insights with the company's goals for market leadership.This role has a significant strategic and operational impact on the future growth of NIQ. The Global Marketing Leader will drive key initiatives in demand generation shaping how NIQ engages with customers and influences the market on a global scale. This role requires an individual with a proven track record of both strategic and tactical expertise.Key ResponsibilitiesServe as a key advisor to the senior leadership team on marketing strategy and insights, contributing to long-term business objectives and demand generation strategies.Direct the creation and execution of external marketing campaigns, ensuring the effective communication of NIQ's solutions and brand to target audiences.Lead efforts to drive brand awareness and marketing effectiveness, utilizing data analytics to inform campaign strategies.Collaborate with regional and global teams to ensure seamless execution of marketing and analytics strategies across markets.Set strategic direction and drive execution across multiple initiatives with notable risk and complexity.CapabilitiesExtensive experience in global marketing, strategic analytics, and consumer insights within a large, complex organization.Strong expertise in demand generation, external marketing, and brand strategy.Deep understanding of advanced marketing analytics and consumer behavior research.Demonstrated success in driving portfolio optimization and executing consumer-centric marketing strategies.Exceptional leadership skills with the ability to influence at senior levels and communicate complex ideas.Strong problem-solving skills with the ability to identify innovative solutions.Demonstrated ability to collaborate with diverse teams and external partners.Key QualificationsUniversity Degree (Master or higher) in marketing, communications, business management or equivalent experience.8–10 years of experience in Marketing, Digital Marketing or Account Management, preferably in B2B or related industry.Comprehensive knowledge of revenue marketing and digital marketing.Proficient in MS software packages along with CRM suites and marketing automation tools.Skilled in strategic planning and execution of digital marketing campaigns.Language Fluency and Proficiency in English.Core CompetenciesAbility to have a strategic marketing perspective while maintaining a hands-on approach.Ability to manage and successfully partner with global, region, and country stakeholders.Results-driven and savvy in data analysis.Ability to operate and lead in complex matrixed organizations.Outstanding communication skills, ability to craft messages that resonate with the target audience.About NIQNIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. NIQ is an Advent International portfolio company with operations in 100+ markets.For more information, visit NIQ.comOur commitment to Diversity, Equity, and InclusionNIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer.
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Global Marketing Leader for Strategic Analytics
hace 2 días
España Nielseniq A tiempo completoGlobal Marketing Leader for Strategic Analytics & Insights (SA&I)Full-timeThe Global Marketing Leader for Strategic Analytics & Insights will play a critical role in shaping the future of NIQ's marketing strategy by leveraging cutting-edge analytics and consumer insights to drive business growth. This leadership position requires a seasoned expert with deep...
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