Performance Media Buyer

Join to apply for the Performance Media Buyer role at adnovation At Adnovation we develop and create innovative B2C membership-based entertainment products. Our team specializes in digital advertising, customer acquisition, and monetization of traffic through the most reliable payment, security, and advertising partners. We are part of EXOGROUP, a set of companies made up of +200 talents and offering a wide range of services within the digital business landscape with headquarters in Barcelona and offices in Dublin, Porto, Valencia and Tarragona. Overview Role: Performance Media Buyer . You will develop marketing campaigns that drive traffic to our subscription products across a wide variety of verticals and geos. You will actively create, monitor and optimize campaigns for our portfolio of products with a double focus on escalation and positive ROAS. You will report to Management on a weekly basis. Responsibilities Media buy on Google Ads (Display network, Performance MAX, Search & DemandGen). Use of internal tools, systems and processes to track the main KPIs (CPA / ARPU / ROAS and others). Daily spend/revenue monitoring. A/B testing. Testing new products & segments. Technical understanding and capabilities, including tracking pixels, server-to-server tracking systems, and creative optimization. Collaborate with marketing, operations, product and development teams for strategy and tactical implementation. Develop market research, interpret customer insights and analyze user behavior to inform new user acquisition and activation strategies. Media buying on other programmatic platforms if needed. Direct reporting to the SEM manager. Profile You have a solid working knowledge of Google Ads and understand the general needs of online advertising. Detail-oriented with the ability to manage multiple campaigns successfully. Excellent time management and organizational skills. Money conscious with an innovative approach and ability to thrive in a fast-paced environment. Proactive, a strong communicator who can involve different teams in the project. Analytical mindset, good with calculations and statistical interpretation. Problem-solving attitude. Requirements 3 years minimum experience as a media buyer in Google Ads. Strong analytical skills, especially with Excel or Google Sheets. Strong knowledge of performance-based pricing models (CPA, ROAS, CPI, CPM, CPC, etc.). Proven experience with Google Analytics 4 & Google Tag Manager or similar tagging tools. Looker Studio is a plus. Experience implementing tracking systems. Experience in a subscription business model is a plus. Experience in programmatic & RTB platforms is a plus. Experience in Social Ads (e.g. Meta Ads) is a plus. What you’ll find working at Adnovation We offer permanent training, personal development, ambitious career growth, and a competitive salary. Most of all, we offer a team that thrives on being successful, industry leaders and innovators. If you have a winning mentality, this position is for you. Benefits Flexitime and Summer Schedule Your Birthday off as a paid holiday Flexible compensation plan: travel, meals & childcare Language lessons (Spanish, English, Portuguese) Internal and external trainings through EXOGROUP University Access to Udemy trainings Training budget & study leave Subsidised Gym Employee referral program - Earn 2500 Euros by referring someone Wednesday team breakfast Daily organic fruit Free weekly yoga classes Is this not the right role for you? Check out other roles on our careers site. The companies that are part of EXOGROUP are the data controllers regarding your personal data, in order to consider your application for present or future vacancies in our organization. For information about data processing and how to exercise your rights, please visit the Protection Informative Clause Candidates. #J-18808-Ljbffr